ISA President Jacqueline Rosales Profiled by Cannabis Media Outlet, Ganjapreneur

Rosales’ exclusive interview is set to release on June 29th and will explore how she spearheaded the field of cannabis consumer research. The interview also showcases her predictions for the future of the industry.

ISA announced today that company president, Jacqueline Rosales, will be featured in an upcoming release by Ganjapreneur, an industry-leading cannabis-focused business publication. The extensive interview will be released June 29 on ganjapreneur.com.

In her interview, Rosales, a 25-year veteran of the insights industry, shares her personal history with medical cannabis and talks about what drives her passion for the industry. “After having a personal experience with the benefits of cannabis after a life-changing car accident, I felt even more passionate about helping brands understand how complex and layered the consumers are in this market. Having that perspective helped our teams deliver those “ah-ha” moments of learning to our clients,” Rosales commented in the interview.

In addition, Rosales touches on ISA’s research tools that have been developed specifically to serve the cannabis industry. Rosales and ISA are widely known for founding The Green Time, the world’s first cannabis consumer research community, providing brands with quick, targeted access to cannabis consumers and business leaders. In 2018, ISA grabbed headlines with the launch of the CANNApinion poll, a bi-monthly online survey of 1,000 cannabis consumers, developed to be a low-barrier-to-entry research product for emerging cannabis brands.

When asked about what advice she would give to other entrepreneurs, Rosales describes the importance of building a team with diverse viewpoints and the role of passionate leadership. “My advice is this: be passionate and believe in what you’re doing. Having a way to display your passion is extremely helpful for leaders,” Rosales said.

Ganjapreneur provides up-to-date insights on the cannabis industry for cannabis entrepreneurs, investors, and thought leaders. Their partnership with ISA began in 2020, when Ganjapreneur published a series of articles about the impact of COVID-19 on cannabis consumption and product preferences, backed by ISA’s data and analysis. Since the launch of their dedicated cannabis division in 2018, ISA has demonstrated their commitment to sharing business intelligence with the cannabis industry. On Monday June 21, at 2 pm PST, ISA’s VP of Demand Adriana Hemans will lead an Arcview mentorship workshop. The interactive 60-minute discussion will feature new research about evolving consumer preferences. On July 27th ISA will bring together a panel of experts to discuss marketing and branding in the cannabis industry, with key takeaways for business leaders.

ISA’s VP of Demand, Adriana Hemans, Will Lead Mentorship Workshop for Cannabis Entrepreneurs

As part of Arcview’s Mentorship Workshop, Hemans will share data and insights about the cannabis industry.

June 16, 2021, Los Angeles, CA — Insights firm ISA announced today that their VP of Demand, Adriana Hemans, will lead a live event titled Define and Align Your Data for Success, presented by Arcview’s Women’s Inclusion Network (WIN). Hemans will lead the interactive workshop and share data and insights developed by ISA’s dedicated cannabis research division. The content is aimed at helping cannabis entrepreneurs grow their businesses by identifying market opportunities and understanding their target audience. The 60-minute program was designed exclusively for WIN members and will take place Monday, June 21, at 2 pm PST and 5 pm EST. Attendees can register here.

 

“I’m thrilled to be involved in Arcview’s mentorship workshop,” Hemans commented.  “The mentoring program goes hand-in-hand with ISA’s interest in empowering women and expanding opportunity in the cannabis industry.  I believe that the openness and flexibility are the strengths of this program.  We feel that this offers participants the chance to develop in a relaxed, yet professional, setting.”

 

During the session, Hemans will share new research about emerging trends shaping the cannabis industry. Attendees will learn how consumer feedback can be harnessed to develop personalized marketing strategies. Additionally, the session will explore how consumer data and analytics can provide directional support for new product development. Hemans will offer a sneak peek of a yet-to-be-released cannabis consumer segmentation study and introduce the audience to the six key consumer personas driving the growth of the cannabis industry. 

 

Adriana Hemans leads ISA’s cannabis research division. Under her direction, ISA emerged as an early leader in cannabis consumer research. Their cannabis-focused product offering includes the CANNApinion Poll, a bi-monthly survey of 1,000 US cannabis consumers developed as a low-barrier-to-entry product for emerging brands. In 2021, ISA launched the first cannabis consumer research panel, The Green Time. ISA is the first insights firm to conduct an in-home usage test with cannabis products containing THC and the first to conduct cannabis consumer research using their proprietary insight community platform, icanmakeitbetter.

 

For more information on the Mentorship Workshop or to register, please click here.