cannabis research

We collaborate with companies from seed-to-sale, including start-ups and established industry leaders, powering brands with data-fueled insights to thrive in a fast-paced, uncertain and unregulated market. Our unique perspective and position in the cannabis industry is built on years of combined experience in consumer market research, emerging and niche markets and the cannabis industry as a whole. As a result, our clients benefit from our best-in-class cannabis research division.

California

laws and regulations

The state of California became the first state to allow medicinal cannabis. Today, cannabis is legal in California for both medicinal and adult recreational use. California is the top state for cultivation.

The cannabis industry is strictly regulated to make sure that businesses operate safely, products are contaminant-free and labeled to inform purchasers and that cannabis is kept away from children.

CANNApinion Poll Stats

Based on a nationwide survey of 1,000 US cannabis consumers, fielded (August 2021 to October 2021).

93% of Californians support federal legalization of cannabis.

63% of cannabis consumers residing in California indicate their reason to consume cannabis is to relax and have fun.

The top edible flavor in California is berry (61%).

featured publication

WEEDWEEK Magazine

State Report on California
Issue – June 2020

How do Californians obtain their cannabis?

HOW FREQUENTLY DO CALIFORNIANS CONSUME?

wHAT MAKES YOU CHOOSE A RETAILER

Consumers indicate the 3 most important factors when choosing a licensed dispensary.

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related events

WEBINAR

The Evolution of an Industry: Tales and Trends from Cannabis Industry Veterans

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Past

WEBINAR

Category Creators: Marketing and Branding for Cannabis Beverages

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