Category: Company News

Marketing Coordinator Brought on Board to Enhance Brand Management

SoapBoxSample, a member of the ISA family, continues rapid growth pace with the addition of a full time marketing coordinator. Adriana Hemans, the newest member of the SoapBoxSample team, will be tasked with creating promotional content and brand management.

Hemans joins SoapBoxSample with a background in digital marketing and video production. Her experience directing and producing documentary films combined with her writing skills has allowed her to successfully manage both large and small scale marketing projects. Hemans, a graduate of the USC Annenberg School for Communication, focused her post-graduate work on Internet based business models.

Hemans says, “This is a really exciting time for SoapBox and I’m thrilled to be a part of it. The company is poised to become a leader in the mobile research space, while continuing to increase their reach in traditional surveys and high touch point engagement. My mission is to help foster a truly unique company culture while simultaneously educating both the public and potential clients about everything that SoapBox has to offer.”

The expansion of SoapBoxSample’s marketing department comes shortly after two new additions to the company’s technology department. A senior developer and web programmer were recently added to enhance automation and integration across respondent access platforms. The company is pursuing increased automation in order to focus more heavily on customization and client consultation.

SoapBoxSample’s diverse and expanding talent pool allows them to continue to execute their expanded portfolio of services, while ramping up for the release of their new mobile product. SoapBoxSample’s new mobile app, expected by Q4 of this year, will use geo-fencing technology to gather information from respondents at the point of experience.

SoapBoxSample Chief of Operations, Jacqueline Rosales added “We are excited to welcome Adriana to our team. We feel that she can bring a fresh perspective to our current marketing efforts and help us continue to build a buzz around our new mobile product. Her efforts will also allow us to nurture and sustain our company culture, which is built upon helping our team members thrive both professionally and personally.”

SoapBoxSample Adds Director of Business Development

SoapBoxSample, a member of the Interviewing Service of America (ISA) family, continues its growth trajectory with the addition of seasoned Business Development professional, Michael Chavarria.

Chavarria comments “I’m excited to join a fast growing company where everyone is dedicated to finding ways to solve our client’s business problems. The experience of the operations team, coupled with the entrepreneurial spirit of our leadership has SoapBoxSample well positioned for success in an industry that’s constantly changing. I look forward to being an integral part of this growth.”

Chavarria joins SoapBoxSample following 5 years at Luth Research, where he specialized in building custom market research solutions for clients with questions revolving around ad effectiveness, audience insights, and path to purchase.

Jacqueline Rosales, Chief of Operations, comments on the new addition. “We are thrilled to have Michael joining our team. His consultative approach to Business Development aligns with our client centric growth focus. Mike’s open-minded, engaged approach to relationships offers clients a business savvy and reliable partner for their research needs.”

SoapBoxSample Adds Experienced Researcher to the Full Service Division

SoapBoxSample, the newest member of the Interviewing Service of America (ISA) family, continues the tremendous growth trend with the addition of experienced researcher, Elinor Gaida, to the IQCenter Research Team.

Gaida comments: “Joining SoapBoxSample at this time is very exciting. The company has taken an innovative approach to online sampling and research, using state-of-the-art techniques that address today’s market research needs. We have a dynamic team of creative individuals with one goal in mind: providing clients with solid data and actionable results. I look forward to being a part of it and contributing to the success of SoapBoxSample’s IQCenter Research division.”

Gaida joins the team with research expertise in qualitative, quantitative, and mixed mode methodology across new product development, concept testing, satisfaction, social media research and branding among others. She possesses advanced analytics skills including segmentation, regression, perceptual mapping, TURF, MaxDiff and conjoint analysis. Her immediate past position was with American Specialty Health and previous to that spent 9 years with Luth Research.

At the end of Q1 this year, SoapBoxSample acquired the ClickIQ e-visor panel and retained the IQCenter, ClickIQ’s award winning full service research team. The expanded portfolio of services encompassing the full range of research services from study design and analytics to all data collection methodologies offered across the ISA family of companies, has further fast-tracked the growth of SoapBoxSample.

Chief of Operations, Jacqueline Rosales chimes in on the addition of Gaida to the team. “The ability to attract, hire and nurture exceptional talent is the root of my passion. Building this team has been a central focus as we continue to grow. There is nothing more rewarding than promoting a culture that supports and drives the growth of our team members both professionally and personally. We are excited to have Elinor on board – she is a natural fit for our group.”

The Marketing Research Institute International (MRII) Announces a Supporting Relationship with Interviewing Service of America (ISA)

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St. Louis, MO – MRII, a non-profit online educational institute which in partnership with the University of Georgia is devoted to fulfilling the educational needs of people worldwide in the marketing research profession, is pleased to announce that Interviewing Service of America (ISA) is the 2013 sponsor of the Data Collection Methods module of its Principles of Marketing Research course.

“We are delighted to welcome ISA as a sponsor of the Data Collections Methods module of our course” says Don Marek, Executive Director of MRII. “Our Principles course is the premier marketing research program worldwide, so a premier marketing research data collection company such as ISA is an ideal sponsor. In addition, our course is international in scope with about 40% non-North Americans enrollees. Those students understand and appreciate ISA’s specialty, high quality non-English language data collection.”

About the Marketing Research Institute International (MRII)
MRII is a non-profit educational institute devoted to fulfilling the basic educational needs of people worldwide in the marketing research profession. MRII is the developer of the Principles of Marketing Research in full partnership with the University of Georgia (UGA), located in Athens, Georgia. UGA is responsible for all aspects of the administration and management of the course.

Globally, the Principles of Marketing Research, an online certificate course, is the industry’s first and most widely used self-paced, self-study, online certificate program. It has enrolled over 6,600 participants across 96 countries since 1996, and is supported by virtually all the marketing and marketing research associations around the world. For more detailed information on the Principles of Marketing Research program, go to: http://www.georgiacenter.uga.edu/ppd/courses/marketing-research/principles-marketing-research.

Successful course graduates earn a “Certificate of Program Completion” from MRII and the University as well as 20 University of Georgia Continuing Education Units (CEUs). For more detailed information on the MRII, go to: http://www.georgiacenter.uga.edu/mrii

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For more information:
Donald J. Marek Jr., Executive Director
The Marketing Research Institute International
14707 Windsor Valley Ct
St. Louis, Missouri 63017 USA
Phone: +1-636-532-0583
E-mail: dmarek@mrii.org

Pamela C. Bracken, Department Head
The University of Georgia
1197 S Lumpkin St
Athens, Georgia 30602-3603 USA
Phone: +1-706-583-0424
E-Mail: pam.bracken@georgiacenter.uga.edu