Updated Leadership Will Drive Ambitious Growth Goals for 2017
January 5, 2017, Los Angeles, CA — SoapBoxSample, part of the ISA family of companies, announced today an expansion in leadership to drive projected growth for 2017. Two of SoapBox’s senior Directors will be promoted to Vice Presidents, and each will take on greater responsibilities both by initiating new projects and increasing collaboration between departments.
Dan Parcon, formerly SoapBox’s Director of Client Services, has been promoted to Vice President of Operations. Dan has been with the company since its inception in 2012 as the second employee hired and has been an integral part of the startup’s early success.
Jacqueline Rosales, SoapBoxSample Chief of Operations, commented that Dan “has worked very hard challenging himself both professionally and personally. His desire to make SoapBox the best it can be has never, ever waivered.”
Elinor Gaida will now serve as Vice President of Research and Analytics and will continue to lead her department with a newly expanded role overseeing community projects. Elinor has an extensive background in Market Research with over 13 years in the industry.
Jacqueline Rosales commended Gaida for her hard work and accomplishments, saying “Elinor is steadfast in her independence and is a natural leader. From the moment she came on board, she took charge of research and analytics and never looked back.”
In 2016, SoapBoxSample and icanmakeitbetter (ICMIB) integrated their operations following the acquisition of ICMIB by SoapBox’s parent company ISA. SoapBox has been focused on integrating their community work with their research and analytics division, while continuing to offer high-quality, customized solutions to their clients. The company successfully met an aggressive set of sales goals in 2016 while simultaneously expanding their line of products. SoapBoxSample’s portfolio of products now includes expanded passive metering capabilities, a fully-integrated community platform and an online video storage and editing solution for respondent videos (MySoapBox TV).