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The ISA Group offers real-time access to consumers through quick turn, high impact, custom research solutions.

We recognize that the insights industry must constantly reinvent itself to accommodate market disruption. We adapt to evolving conditions by offering a diverse array of approaches and in-house capabilities and by investing in deep knowledge of key categories.

Over the years we’ve expanded our offerings through the acquisition of our qualitative division Q-insights, the creation of our online sample division SoapBoxSample and most recently with the addition of our insight community platform icanmakeitbetter.



featured case studies

The Brand Builder’s Blueprint

There is more than just one type of cannabis consumer. Building a product for “everyone” is no longer possible in the new era of cannabis. To understand a myriad of perspectives and experiences, we interviewed consumers from across the cannabis eco-system, from the occasional topical CBD user to the daily consumer who views THC as a way to enhance life’s everyday experiences.

Gaming Website UX Testing

A gaming technology client approached us with a request to test a new support webpage concept in their ongoing online insight community. The team would then use the findings to
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IBM Marketing Case Study

IBM is a technology company that helps build smarter businesses. They wanted to connect with their clients and potential clients, to learn about the needs of the industry and how
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Autodesk Activity Spotlight

Autodesk, a 3D design, engineering, and construction software company, came to us with some unique business challenges. They wanted to understand the overall experience of using Autodesk products from the
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news and updates from isa

icanmakeitbetter Adds Game Changing New Features
Headset Broadens Premier Data Services by Partnering with Consumer Research Group, ISA
The Explosive Growth of the NFT Gaming Market