The ISA Group offers real-time access to consumers through quick turn, high impact, custom research solutions.
We recognize that the insights industry must constantly reinvent itself to accommodate market disruption. We adapt to evolving conditions by offering a diverse array of approaches and in-house capabilities and by investing in deep knowledge of key categories.
Over the years we’ve expanded our offerings through the acquisition of our qualitative division Q-insights, the creation of our online sample division SoapBoxSample and most recently with the addition of our insight community platform icanmakeitbetter.
featured case studies
The Brand Builder’s Blueprint
There is more than just one type of cannabis consumer. Building a product for “everyone” is no longer possible in the new era of cannabis. To understand a myriad of perspectives and experiences, we interviewed consumers from across the cannabis eco-system, from the occasional topical CBD user to the daily consumer who views THC as a way to enhance life’s everyday experiences.