

The ISA Group offers real-time access to consumers through quick turn, high impact, custom research solutions.
We recognize that the insights industry must constantly reinvent itself to accommodate market disruption. We adapt to evolving conditions by offering a diverse array of approaches and in-house capabilities and by investing in deep knowledge of key categories.
Over the years we’ve expanded our offerings through the acquisition of our qualitative division Q-insights, the creation of our online sample division SoapBoxSample and most recently with the addition of our insight community platform icanmakeitbetter.
Specialties

Custom Research
Answer Tactical Business Questions

Cannabis Insights
The New Era of Cannabis is Driven by Data

Data Collection
Connecting Brands with Consumers

Qualitative
Get Up Close and Personal with Niche Audiences

Web3
Your Go to Market Web3 Experts
products

MySoapBox
Engaged and Responsive Customer Panel

icanmakeitbetter
Powerful Insight Community Platform

The Green Time
The World's First Cannabis Consumer Panel

CANNApinion Poll
Quick-Turn Access to Cannabis Consumers

n=pandemic
Our Research Journal Covering the Pandemic

COVID-19 Antibody Research
From Brand Health to Public Health

Reporting & Analytics
Bring Your Data to Life

Driven by Q-Insights™
Automotive Research Expertly Handled
featured case studies
The Brand Builder’s Blueprint
There is more than just one type of cannabis consumer. Building a product for “everyone” is no longer possible in the new era of cannabis. To understand a myriad of perspectives and experiences, we interviewed consumers from across the cannabis eco-system, from the occasional topical CBD user to the daily consumer who views THC as a way to enhance life’s everyday experiences.