SoapBoxSample continues to demonstrate its commitment to enhancing the respondent relationship
SoapBoxSample, a member of the ISA family, solidifies its commitment to the sample industry by becoming a founding member of SampleCon, the industry’s only conference dedicated to sampling. SoapBoxSample has joined an elite group of industry leaders, including LightSpeed, Prodege, and Federated Sample to host the third annual SampleCon in New Orleans January 12 – 14. SampleCon 2015 will focus on establishing best practices and directing the future of sample.
SoapBoxSample just celebrated its two year anniversary. Launched in 2012, SoapBox has experienced rapid growth by focusing on high quality data deliverables driven by a high-engagement, relationship based panel. With dedicated staff focused solely on data quality, and an experienced management and research staff, SoapBoxSample continues to implement new techniques and best practices, to support the growth of the sample industry.
SampleCon’s theme, “It’s All About That Respondent,” emphasizes the contribution research participants make and the impact the Industry can have on advancing the respondent relationship and improving research outcomes. Speaker, panel, and working sessions will explore topics including privacy, security, and technology in relation to delivering enhanced experiences and further developing the connection between researcher and participant.
Jacqueline Rosales, SoapBoxSample Chief of Operations, commented, “Respondents are the foundation of our industry. While numerous conferences focus on research, technology and methodology, SampleCon is the only conference where we solely look at the respondent relationship and address the ever-changing consumer landscape. This conference is a must attend as together we find ways to improve and enhance the Sample Industry.”
Industry veterans, alongside SampleCon committee members and attendees, are the driving force for the vital establishment of industry best practices. Attendees will have the opportunity to directly contribute by exploring critical components and relevant guidelines. The proposed guidelines will then be discussed throughout 2015 at industry events to encourage involvement from all Sample organizations. The official formation and industry agreement should occur by early 2016.
Registration for SampleCon 2015 officially opened November 4, 2014. The 2015 conference is expected to eclipse previous SampleCon events in both the number of attendees and scope of subjects discussed.
To learn more about SampleCon, visit www.samplecon.com