Generational Differences Play a Role in the Cannabis Products Consumers are Choosing, and How They Describe Their Experience
New cannabis companies are launching everyday, and their success or failure will hinge on their ability to attract a loyal user base. SoapBoxSample conducted a comprehensive nation-wide survey of cannabis users, to find out whether demographic factors are influencing buying habits. It turns out that gender and age both play a role in users’ motivations and purchasing habits.
Women are more likely than men to use cannabis as an anxiety or stress reliever (60% of women reported using it for this purpose compared to 53% of men). More men reported using cannabis for enjoyment (49%) than women (35%). The biggest difference between the genders is among those who say they consume cannabis to socialize. While 31% of men say they are social users, only of 17% of women are.
Men have different motivations for using cannabis. According to SoapBoxSample’s study, they also have different considerations when it comes to choosing new products. Men are more concerned about the potency of products than women (57% of men say this is a consideration when choosing new products to try, compared to 50% of women). Quality of construction is another factor that men (30%) are more likely to consider than women (25%) when choosing a new cannabis product.
A whopping 91% of Milennials who responded to SoapBoxSample’s survey said they have used cannabis in the last 90 days. They are more likely than other age groups to say they use cannabis for social reasons. 26% of Millennials say they use cannabis to socialize. 19% of Gen Xers and 18% of Baby Boomers reported the same. The generation most likely to use cannabis simply for the enjoyment of it – Baby Boomers (44%).
When it comes to assessing new cannabis products they might like to try, every generation reports that price is their biggest concern. Every generation cited potency as their second greatest concern, with the notable exception of Millennials — who reported a greater concern over safety than potency.
SoapBoxSample was also interested in learning if there is a significant difference between age groups in the way they describe using cannabis. Overall, “weed” is the most popular slang term for cannabis. However, Baby Boomers are also partial to the term “pot,” 31% prefer this term, compared to 20% of Gen Xers. “Pot” did not even crack the top three for Millennials, who like to call cannabis “weed”(35%), “marijuana”(16%), and “bud”(10%).
The survey results presented in this press release are part of a larger study of cannabis users (N=1,003) and non-users (N=502), fielded between June 28, 2018 and July 2, 2018, with a margin of error of +/- 3%.
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