Jacqueline Rosales named Events Co-Chair for Mobile Marketing Research Association (MMRA)

Jacqueline Rosales named Events Co-Chair for Mobile Marketing Research Association (MMRA)

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Jacqueline Rosales, the head of SoapBoxSample, has been named as Events Co-Chair for the Mobile Marketing Research Association (MMRA). Rosales has been key in applying innovative mobile technologies and applications to the marketing research industry, benefiting both the industry in general and SoapBoxSample clients specifically. Her appointment as Events Co-Chair reflects her leadership in this critical, rapidly-growing segment of the industry. Rosales states “The future of our industry depends on reaching respondents through multiple channels that are convenient and reflective of today’s lifestyle.”

The MMRA is a global trade association dedicated to the promotion and development of professional standards and ethics for conducting marketing research on mobile devices. The association works to define and promote best practices and to share ideas to help enhance the effectiveness and value of using mobile devices for marketing research worldwide. Visit the MMRA at http://www.mmra-global.org/