The infused beverage market is expanding rapidly, driven by consumer curiosity and innovative product development. With new cannabis beverages launching almost everyday, how can emerging brands create excitement around their product with so much competition in the space?
First-time consumers may be intrigued by the novelty, but what makes them become repeat purchasers? What are consumers really looking for and how do marketers speak directly to their needs? We’ll explore these questions and more with our panel of top experts, including Alexi Chialtas, CEO of WUNDER; David Paleschuck, Author of Branding Bud: The Commercialization of Cannabis; Mark Faicol, Brand Manager for Pabst Labs; Adriana Hemans, VP, Demand Division, ISA; and Austin Stevenson, Chief Innovation Officer, Vertosa. Jacqueline Rosales, President, ISA, will serve as Moderator.
Chief Innovation Officer, Vertosa
Brand Manager, Pabst Labs
Author of Branding Bud: The Commercialization of Cannabis
VP of Demand, ISA