Jacqueline Rosales, ISA President, to Present on How Web3 Will Transform the Insights Industry at SampleCon 2022

Jacqueline Rosales, President of Los Angeles-based Insights firm ISA, will be taking the SampleCon main stage once again, this time speaking about the multitude of ways that web3 technologies will revolutionize the insights industry. SampleCon, the only industry event dedicated to market research sampling, will be hosted in Pasadena at the Langham Hotel, May 16-18, 2022. Jacqueline will be speaking on May 17 and sharing her perspective with senior leaders about why the sample industry needs to be embracing the Web3 movement.

“In my 25 plus years in the Insights space, I have always been enthusiastic about being the first to enter emerging markets and seize new opportunities,” said Jacqueline Rosales. “With more Fortune 500 companies diving in to Web3 daily, we need to understand that if the insights industry is unable to adapt to emerging technologies, they will be left behind.”

The May 17 presentation, titled, “We’re Not Early, We’re Late: Why the Sample Industry Needs to Embrace Web3 Today”, is one of Jacqueline’s many recent public appearances centered around the topic of web3. She will be joined on stage by Craig Obligacion Wilson, Unigrid’s “utility knife”, who runs their community, writes their blog and acts as the North American face of the company. Unigrid is a decentralized cloud service building towards revolutionizing the web by sharding the internet. Jacqueline was recently featured on Unigrid’s “The Future of Web3 in Corporate America” panel. She was also featured panelist on the “Exploring Revolutionary Tech” panel at the NewFriendshipTech convention, an invitation-only event that ran parallel to NFT LA in March 2022.

Jacqueline, a serial entrepreneur and sought-after thought leader, spearheaded the web3-focused insights practice at ISA. In March of 2022, ISA announced the official launch of their web3-focused insights division and the addition of two subject matter experts to the team, Garret Hand and Garry Liu. To learn more about the web3 team at ISA visit: https://isacorp.com/web3/

SampleCon was launched in 2013 with a goal of creating an open forum for discussion of topics in the sample industry – becoming the first convention with a sample industry focus. The conference has grown exponentially since its beginning but continues to provide the opportunity for leaders across the sample industry to gather, network, share and debate industry challenges and successes in a collaborative environment. ISA was one of the original founding members of SampleCon.

In addition to Jacqueline, ISA will be represented at SampleCon by Dan Parcon, VP of Sample Services, Jeff Spitzer, Senior Director of Sample Services, and Ruvin Spivak, Assoc. VP, General Counsel – Material. If you are interested in meeting with any of the ISA team members during SampleCon, contact gbuffolino@isacorp.com

ISA Announces Launch of Web3-Focused Insights Division and Expanded Team to Support

ISA onboards a team of Web3 experts to support clients’ go-to-market strategies.

Insights firm ISA announced today that the company is launching a Web3-focused division, to support client’s growing needs for insights and data related to the $25 billion dollar industry.

ISA has emerged as an early leader in Web3 insights, having already partnered with multiple Fortune 500 brands to provide data, insights, and strategic consultation, allowing them to achieve rapid and sustained growth in Web3. The ISA Group is among the first research firms, if not the first, to pay incentives to respondents in cryptocurrency, as well as among the first to conduct focus groups on Clubhouse. For those who want to connect with The ISA Group, members of the Web3 team will be attending NFT|LA, March 28-31.

“Over our forty-year history as a company we have built a reputation for helping clients successfully adapt to disrupted markets and seize new opportunities,” said Jacqueline Rosales, President of ISA. “We offer access to key audiences – consumers, collectors and creators – expert consulting and innovative approaches other insights firms don’t have. We understand that brands who don’t evolve and expand their legacies in the Web3 space, are at risk of getting left behind.”

Rosales herself is partnering with clients on projects in entertainment and gaming, bringing her passion for technological innovation and sharing her vision for the possibilities of Web3. She is confident that research and insights can drive key outcomes for brands. To support the expansion of ISA’s Web3 division, two experts:  Garry Liu and Garrett Hand, have joined the team.

Garry Liu is a bi-lingual, restless reinventor who has translated his work experience in the creator economy into a community-centric focus on the NFT and crypto space. He has a passion for cultivating self-sufficient communities and building trust through sincere community outreach. Garry has utilized his knowledge and passion to educate creators and corporations on how to enter and navigate the Web3 space. 

As a current full time NFT and crypto currency investor, Garrett Hand brings insight and creativity from thousands of hours studying the blockchain. Having made the majority of his recent income through the NFT and crypto space, he has been able to bridge the knowledge of a full-time investor to a part time advisor and consultant for up-and-coming projects in the space. Garrett has helped creators access the best utilities and strategies to innovate NFT projects.