President of ISA & Web3 Expert, Featured in MG Magazine

Jacqueline Rosales shares her insights on crypto and cannabis in leading cannabis industry publication

ISA’s company president, Jacqueline Rosales, has been featured in MG Magazine, a monthly publication covering the adult use and medical cannabis industry. Rosales talks about the intersection of cannabis, crypto, and Web3 and how these industries share similar hurdles.

“Cannabis, Crypto, and Web3 have a lot of the same barriers and problems, like finance, marketing, and operations,” stated Rosales. “When you combine these industries together, they have the potential to solve one another’s problems.”

Rosales addresses the fraud happening in the crypto space by groups who “rug pull” investors. “There has been a lot of fraud. This typically looks like groups raising money for a project that isn’t real and then the people taking off with it,” she explained. She suggests companies who seek funding in the space embrace transparency to build trust with prospective investors. Read more of the article here.

ISA recently emerged as an early leader in primary research for Web3. In March 2022, they announced the official launch of their Web3 division. Since that time, the team has rapidly expanded with the onboarding of a team of Web3 experts to support clients’ growing need for insights and data related to the $25 billion industry. Jacqueline has partnered with clients on projects in entertainment and gaming, bringing her passion for technological innovation and sharing her vision for the possibilities of Web3. To support the expansion of ISA’s Web3 division, three experts: Garry Liu, Garrett Hand, and Craig Wilson have joined the team.

We continue to dive into Web3 and cannabis by hosting events. These events act as a meeting ground for newcomers and enthusiasts to speak to industry experts to learn more about the space and gain insight. We invite knowledgeable speakers that have been making a mark in their industry to come and share their experience and expertise. Our Web3 series is hosted on Twitter Spaces every Tuesday and our cannabis show, CANNAfact Friday Live is on LinkedIn Live.

Find more G2M Web3 strategy information here.

You can learn more ways to gain cannabis insights here.

 

About Jacqueline Rosales

Jacqueline Rosales is a 25+ year veteran of the Insights, Consumer Behavior and Market Research industries and currently serves as the President of ISA, an insights firm based in Los Angeles, CA. She launched the cannabis research division within ISA in 2018 and built the world’s first cannabis research community, The Green Time. Jacqueline has partnered with multiple Fortune 500 companies to help them navigate their go-to-market (G2M) strategy for Web3. She is the resident Subject Matter Expert on all engagements related to Web3 across Material (ISA’s parent company). In addition, Jacqueline is a G2M strategist for GRIPNR (a Web3 tech company), where she leads GRIPNR’s community initiatives and advises on organizational direction and strategic partnerships.

 

About ISA

ISA has emerged as an early leader in Web3 insights, having already partnered with multiple Fortune 500 brands to provide data, insights, and strategic consultation, allowing clients to achieve rapid and sustained growth in Web3. The ISA Group is among the first research firms, if not the first, to pay incentives to respondents in cryptocurrency, as well as among the first to conduct focus groups on Clubhouse.

ISA President To Be Featured at NFT Expoverse in LA

ISA/NFT Expoverse

Jacqueline Rosales, President of ISA, will be speaking onstage about the intersection of cryptocurrency and cannabis

July 20, 2022, Los Angeles, CA —ISA, a Los Angeles based insights firm, announced today that their most senior leader will be featured as a speaker at an upcoming event. The NFT Expoverse, happening in Los Angeles July 29th, 2022 is focused on opportunities in Web3. Jacqueline will share her knowledge of cryptocurrency and cannabis on the Platinum Stage at 11:45 am PST.

“NFT Expoverse has given me the unique opportunity to address investors, business leaders, influencers and creators about two disruptive industries that I feel extremely passionate about,” stated Jacqueline. “Cannabis and crypto coming together provides an opportunity for marginalized groups to be elevated in ways they may not be in traditional industries.”

ISA hosts their own content-focused Web3 events, including a weekly Twitter Spaces panel, which serves as a forum for those who want to learn more about cannabis and Web3 while featuring dynamic speakers and leaders from multiple verticals. It is also a place for people to come together and speak to those who are driving the industry forward.

About Jacqueline Rosales

Jacqueline Rosales is a 25+ year veteran of the Insights, Consumer Behavior and Market Research industries and currently serves as the President of ISA, an insights firm based in Los Angeles, CA. She launched the cannabis research division within ISA in 2018 and built the world’s first cannabis research community, The Green Time. Jacqueline has partnered with multiple Fortune 500 companies to help them navigate their go-to-market (G2M) strategy for Web3. She is the resident Subject Matter Expert on all engagements related to Web3 across Material (ISA’s parent company). In addition, Jacqueline is a G2M strategist for GRIPNR (a Web3 tech company), where she leads Gripnr’s community initiatives and advises on organizational direction and strategic partnerships.

 

Meet ISA’s Web3 Team

ISA onboarded a team of Web3 experts to support clients’ growing need for insights and data related to the $25 billion dollar industry. Jacqueline has partnered with clients on projects in entertainment and gaming, bringing her passion for technological innovation and sharing her vision for the possibilities of Web3. To support the expansion of ISA’s Web3 division, four experts: Garry Liu, Garrett Hand, Hugh Benjamin, and Craig Wilson have joined the team.

Jacqueline Rosales, ISA President, to Present on How Web3 Will Transform the Insights Industry at SampleCon 2022

The May 17 presentation, titled, “We’re Not Early, We’re Late: Why the Sample Industry Needs to Embrace Web3 Today”, is one of Jacqueline’s many recent public appearances centered around the topic of web3. She will be joined on stage by Craig Obligacion Wilson, Unigrid’s “utility knife”, who runs their community, writes their blog and acts as the North American face of the company. Unigrid is a decentralized cloud service building towards revolutionizing the web by sharding the internet. Jacqueline was recently featured on Unigrid’s “The Future of Web3 in Corporate America” panel. She was also featured panelist on the “Exploring Revolutionary Tech” panel at the NewFriendshipTech convention, an invitation-only event that ran parallel to NFT LA in March 2022.

Jacqueline, a serial entrepreneur and sought-after thought leader, spearheaded the web3-focused insights practice at ISA. In March of 2022, ISA announced the official launch of their web3-focused insights division and the addition of two subject matter experts to the team, Garret Hand and Garry Liu. To learn more about the web3 team at ISA visit: https://isacorp.com/web3/

SampleCon was launched in 2013 with a goal of creating an open forum for discussion of topics in the sample industry – becoming the first convention with a sample industry focus. The conference has grown exponentially since its beginning but continues to provide the opportunity for leaders across the sample industry to gather, network, share and debate industry challenges and successes in a collaborative environment. ISA was one of the original founding members of SampleCon.

In addition to Jacqueline, ISA will be represented at SampleCon by Dan Parcon, VP of Sample Services, Jeff Spitzer, Senior Director of Sample Services, and Ruvin Spivak, Assoc. VP, General Counsel – Material. If you are interested in meeting with any of the ISA team members during SampleCon, contact gbuffolino@isacorp.com

Jacqueline Rosales, President of Los Angeles-based Insights firm ISA, will be taking the SampleCon main stage once again, this time speaking about the multitude of ways that web3 technologies will revolutionize the insights industry. SampleCon, the only industry event dedicated to market research sampling, will be hosted in Pasadena at the Langham Hotel, May 16-18, 2022. Jacqueline will be speaking on May 17 and sharing her perspective with senior leaders about why the sample industry needs to be embracing the Web3 movement.

“In my 25 plus years in the Insights space, I have always been enthusiastic about being the first to enter emerging markets and seize new opportunities,” said Jacqueline Rosales. “With more Fortune 500 companies diving in to Web3 daily, we need to understand that if the insights industry is unable to adapt to emerging technologies, they will be left behind.”

The May 17 presentation, titled, “We’re Not Early, We’re Late: Why the Sample Industry Needs to Embrace Web3 Today”, is one of Jacqueline’s many recent public appearances centered around the topic of web3. She will be joined on stage by Craig Obligacion Wilson, Unigrid’s “utility knife”, who runs their community, writes their blog and acts as the North American face of the company. Unigrid is a decentralized cloud service building towards revolutionizing the web by sharding the internet. Jacqueline was recently featured on Unigrid’s “The Future of Web3 in Corporate America” panel. She was also featured panelist on the “Exploring Revolutionary Tech” panel at the NewFriendshipTech convention, an invitation-only event that ran parallel to NFT LA in March 2022.

Jacqueline, a serial entrepreneur and sought-after thought leader, spearheaded the web3-focused insights practice at ISA. In March of 2022, ISA announced the official launch of their web3-focused insights division and the addition of two subject matter experts to the team, Garret Hand and Garry Liu. To learn more about the web3 team at ISA visit: https://isacorp.com/web3/

SampleCon was launched in 2013 with a goal of creating an open forum for discussion of topics in the sample industry – becoming the first convention with a sample industry focus. The conference has grown exponentially since its beginning but continues to provide the opportunity for leaders across the sample industry to gather, network, share and debate industry challenges and successes in a collaborative environment. ISA was one of the original founding members of SampleCon.

In addition to Jacqueline, ISA will be represented at SampleCon by Dan Parcon, VP of Sample Services, Jeff Spitzer, Senior Director of Sample Services, and Ruvin Spivak, Assoc. VP, General Counsel – Material. If you are interested in meeting with any of the ISA team members during SampleCon, contact gbuffolino@isacorp.com