To meet the growing needs of cannabis businesses, SoapBoxSample launches bi-monthly poll of cannabis consumers
SoapBoxSample announces its newest research solution for cannabis businesses, the CANNApinion Poll. With the rapid growth of the cannabis marketplace nationwide, brands need reliable consumer feedback to thrive in a crowded market. The CANNApinion Poll meets this need by providing a platform for the cannabis industry to ask their target audience relevant questions, allowing them to discover emerging trends and areas of growth opportunity.
“As we’ve seen with other emerging industries, the brands who understand consumer segments and how to market to them are the ones who will become legacy brands. The CANNApinion Poll is a way for brands to gain direct access to their target market, and understand the why behind consumer purchasing habits,” said Jacqueline Rosales, SoapBoxSample COO.
Market experts predict that cannabis brands will soon compete for finite retail space in prime locations. Dispensaries and delivery services will be forced to make choices about their inventory. The CANNApinion Poll will help brands respond quickly to the needs of their customers, ensuring that their products are the ones that stay on the shelves.
A new wave of the CANNApinion Poll runs every two weeks to allow clients to get timely answers to their most urgent business questions. With each new wave, clients are given the opportunity to submit questions as they look to gain actionable insights into growing pains and growth barriers that are present within the cannabis consumer experience. Each wave consists of 8-10 questions to ensure cannabis consumers are actively engaged within the poll and contribute robust data. Clients can submit multiple choice questions, open-ended questions, and display product images or videos.
The CANNApinion Poll is the first cannabis-specific service within SoapBoxSample’s portfolio of products. SoapBoxSample is an early thought leader embracing the cannabis space, and has been actively conducting cannabis research since 2016. Clients rely on SoapBoxSample to develop new products, crowdsource ideas, test ads and branding, test products and concepts, track consumer habits online, and gather in-the-moment feedback.