ISA President Jacqueline Rosales Answers Cannabis Questions in San Fernando Valley Business Journal

Rosales spoke to the Business Journal about why ISA started doing market research into cannabis, what people are buying post pandemic and why she admires quarterback Tom Brady

ISA’s company president, Jacqueline Rosales, has been featured in the San Fernando Valley Business Journal. In her interview, Rosales talks about where consumers are coming from post-pandemic: how the big shifts are centered around self-care and self-sufficiency tools. She believes consumers are really focused on the question of how am I going to do things at home?

Rosales gets very personal when she delves into the details of her history with medical cannabis, which is as a result of being involved in an awful car accident in 2015. Because of her multiple injuries and being laid up for a long time, she found a very good health care team who was able to explore cannabis, which eliminated much of the ridiculous amounts of prescription medications. It was this experience that made her realize the huge opportunity there was to be part of the emerging cannabis industry. Fast forward to 2021, and ISA already has two years’ worth of data, thanks to Green Time, a community of cannabis consumers.

Rosales offered her advice to someone looking to start a business: “Take risks. Fail often”. And most importantly: “People. Hire people who are smarter than you”. When she states this, there’s passion in her voice, “I feel that if we have the greatest team that we can do anything!”

ISA and Vertosa Announce Upcoming Live Event Exploring Branding and Marketing for Cannabis-infused Beverages

The virtual event taking place on July 27th will include the best-selling author of Branding Bud along with business leaders from WUNDER and Pabst Labs

ISA and Vertosa announced today the speaker lineup for their upcoming webinar: “Category Creators: Marketing and Branding for Cannabis Beverages.” Alexi Chialtas, CEO of WUNDER, David Paleschuck, Author of Branding Bud: The Commercialization of Cannabis and Mark Faicol, Brand Manager at Pabst Labs, will join the live event starting at 1 pm PST on July 27, 2021. This engagement is the third in a series of webinar events stemming from a strategic partnership between ISA and Vertosa.
The infused beverage market is expanding rapidly, driven by consumer curiosity and innovative product development. With new cannabis beverages launching almost every day, brands must constantly create and maintain excitement around their product. ISA and Vertosa developed this content specifically to bring to light new marketing strategies, concepts and approaches. The panel of experts will explore the question of what consumers are really looking for and how marketers can speak directly to their needs. Additionally, ISA will be releasing new data and insights showcasing the enormous potential of the infused beverage market.
“Our panel brings together a diverse group of powerful industry leaders, each with their own unique perspective and in-depth knowledge of both the cannabis beverages market, and the cannabis industry as a whole,” said Jacqueline Rosales, President of ISA. Jacqueline will moderate the event and lead the conversation about marketing and branding for cannabis beverages. The event is free and open to the public. 

ISA President Jacqueline Rosales Profiled by Cannabis Media Outlet, Ganjapreneur

Rosales’ exclusive interview explores how she spearheaded the field of cannabis consumer research. The interview also showcases her predictions for the future of the industry.

ISA announced today that company president, Jacqueline Rosales, will be featured in an upcoming release by Ganjapreneur, an industry-leading cannabis-focused business publication. The extensive interview will be released June 29 on ganjapreneur.com.

In her interview, Rosales, a 25-year veteran of the insights industry, shares her personal history with medical cannabis and talks about what drives her passion for the industry. “After having a personal experience with the benefits of cannabis after a life-changing car accident, I felt even more passionate about helping brands understand how complex and layered the consumers are in this market. Having that perspective helped our teams deliver those “ah-ha” moments of learning to our clients,” Rosales commented in the interview.

In addition, Rosales touches on ISA’s research tools that have been developed specifically to serve the cannabis industry. Rosales and ISA are widely known for founding The Green Time, the world’s first cannabis consumer research community, providing brands with quick, targeted access to cannabis consumers and business leaders. In 2018, ISA grabbed headlines with the launch of the CANNApinion poll, a bi-monthly online survey of 1,000 cannabis consumers, developed to be a low-barrier-to-entry research product for emerging cannabis brands.

When asked about what advice she would give to other entrepreneurs, Rosales describes the importance of building a team with diverse viewpoints and the role of passionate leadership. “My advice is this: be passionate and believe in what you’re doing. Having a way to display your passion is extremely helpful for leaders,” Rosales said.

Ganjapreneur provides up-to-date insights on the cannabis industry for cannabis entrepreneurs, investors, and thought leaders. Their partnership with ISA began in 2020, when Ganjapreneur published a series of articles about the impact of COVID-19 on cannabis consumption and product preferences, backed by ISA’s data and analysis. Since the launch of their dedicated cannabis division in 2018, ISA has demonstrated their commitment to sharing business intelligence with the cannabis industry. On Monday June 21, at 2 pm PST, ISA’s VP of Demand Adriana Hemans will lead an Arcview mentorship workshop. The interactive 60-minute discussion will feature new research about evolving consumer preferences. On July 27th ISA will bring together a panel of experts to discuss marketing and branding in the cannabis industry, with key takeaways for business leaders.

ISA Group Launches First Ever Cannabis Consumer Research Panel

The Green Time is a cannabis-focused research community, providing feedback to a multitude of cannabis brands

SoapBoxSample, a member of The ISA Group, announced today the launch of their new cannabis-focused research panel – The Green Time. The first of its kind, The Green Time is composed of both cannabis consumers and industry professionals. The community was created to gather open and honest feedback about cannabis products, brands and services. The goal is to fuel brands with data and insights, helping cannabis companies develop a strategic advantage through the deep understanding of their customers and future customers. The U.S. cannabis market is expected to top $40 billion annually by 2025, according to projections published by Forbes magazine.

“We believe in empowering the cannabis community through research. The brands of tomorrow rely on feedback from consumers to improve their products, services and marketing,” said Jacqueline Rosales, President of the ISA Group. “We believe that the new era of cannabis will be driven by data and shaped by the people who use it and love it.”

The Green Time was developed to meet a specific need within the market – quick and targeted access to cannabis consumers. The ISA Group is committed to constantly updating its products and services to meet the evolving needs of the industry. Brands can target consumers based on their preferred delivery form, frequency of consumption, method of obtaining, monthly spend, and other lifestyle considerations. All members of the Green Time are subject to a rigorous screening process, including identity authentication checks and age confirmation (21+) through Imperium’s Veritas and Relevant ID services. In addition, SoapBoxSample applies its own in-house security processes to ensure the highest-quality participants in all research studies.

The ISA Group is committed to moving the cannabis industry forward. Their cannabis research has been featured in Mg Magazine, Marijuana Venture and The Cannigma. Their ongoing research explores a variety of topics, including different types of cannabis gifters (Traditional, Shared-experience, Altruistic) and the effect of COVID-19 on cannabis consumers. In March 2020, a significant portion of cannabis consumers began turning to cannabis products for wellness and emotional health reasons. Among those who reported consuming more cannabis since the COVID-19 outbreak, 60% said they were doing so to relieve stress, 57% to ease anxiety and 34% were consuming to combat cabin fever.

In November of 2020, The ISA Group announced their strategic partnership with Vertosa, a leading hemp and cannabis technology company based in Oakland, CA that provides customized emulsion systems for infused beverages, edibles, cosmetics, and more. The partnership combines ISA’s research on the unique attitudes and experiences of cannabis customers with Vertosa’s experience in bringing cannabis-infused products to the market. They recently partnered on a cannabis webinar titled, “From Concept to Conception,” which featured two female Co-Founders in the cannabis beverage space. During this webinar, the ISA Group shared insights about cannabis beverage consumers and described the biggest hurdles for cannabis beverage makers.

Consumers interested in becoming a member of The Green Time, can find out if they qualify here: www.TheGreenTime.com.

About SoapBoxSample and ISA Group

You Don’t Know What You Don’t Know.

We believe that the new era of cannabis will be driven by data. Brands that deeply understand their customers have a strategic advantage. We connect cannabis brands with the people who matter most – their customers (and future customers). We provide guidance on the best ways to engage your target audience, and how to ask the questions that will support your business objectives. Clients leverage our expertise to develop new products, test marketing and advertising, understand opportunities in emerging markets (such as newly legal states), create detailed profiles of their customers, and stay on top of developing trends.

To learn more, visit www.isacorp.com/specialty/cannabis-research, where you can sign up for our weekly CANNAfact Friday newsletter. Get in touch: hello@isacorp.com.

UCI’s Customer Experience Advisory Board Welcomes SoapBoxSample’s COO as Their Newest Member

Image of UCI Campus

Jacqueline Rosales Joins Industry Thought Leaders to Guide the Next Generation of Professionals in CX

August 12, 2020, Los Angeles, CA — Research firm SoapBoxSample announced today that Jacqueline Rosales, COO of SoapBoxSample/icanmakeitbetter, will be joining the Advisory Board for the Customer Experience Program at the University of California-Irvine (UCI). With 25+ years in consumer research, Jacqueline Rosales was a natural fit for the Advisory Board role. Through her leadership at multiple insights firms she has demonstrated expertise in providing top brands with research they need to create great customer experiences. Consistent and collaborative research approaches enable brands to create feedback loops where consumers can feel heard and organizational strategy is supported by market insights.

“I am proud to share my knowledge and experiences with a group that will one day be among the leaders in their industries,” said Jacqueline Rosales. ”I’m excited to take this opportunity to give back to the industry and support the next wave of people who will contribute to the Customer Experience discipline.”

Executives from across the country are carefully selected by UCI to serve on the Advisory Board. They search for people who offer expertise within a multitude of industries in an effort to provide students with insights from industry thought leaders. The Program offers either a four-day, hands-on immersion program or an eight-week online program. Students will learn to apply principles that drive Customer Experience Innovation and the techniques developed by top companies. Jacqueline and other experts in their fields will be guide the students throughout the program.

UCI and SoapBoxSample also collaborated in the Spring of 2020 with a partnership to conduct epidemiological testing in an effort to understand the cumulative incidence of both symptomatic and asymptomatic COVID-19 cases in Orange County, California. With experience in managing serosurveillance testing in Los Angeles County, SoapBoxSample was able to lend their expertise in reaching diverse, multicultural audiences to aid in this crucial research initiative. SoapBoxSample’s COVID-19 research was featured in the Journal of the American Medical Association, Business Insider, and the KTLA 5 Morning News.

SoapBoxSample Announces Exciting Partnership with WeedWeek

Industry leaders collaborate to provide research and insights in the cannabis space

WeedWeek, the go-to media company for diverse cannabis news, announced a collaborative partnership with market research firm, SoapBoxSample, creating a council consisting of thought leaders and influencers in the cannabis space. The council will provide insight into the fast-evolving landscape allowing followers to keep their fingers on the pulse of the industry.

SoapBoxSample continues to expand its leadership and position within the cannabis space not only as a research provider, but as a collaborative influencer for brands, ancillary businesses and anyone looking to grow and build a cannabis business or brand.

“It’s so exciting working in a space driven by belief and passion. The opportunity to help businesses survive and thrive in such an explosive industry is not only fulfilling, but exhilarating.” said SoapBoxSample COO,  Jacqueline Rosales. “Every day is something new – a new challenge and a new opportunity. It’s exciting to see the immediate impact of our work helping clients.”

WeedWeek and SoapBoxSample came together on the heels of NECANN, the largest Cannabis Convention on the East Coast with more than 100 speakers, 300 exhibitors and approximately 10,000 attendees. Jacqueline Rosales’ session entitled, “When Patients Become Customers: How Understanding Consumer Types Can Help Your Cannabis Business Survive the Green Rush”, explained how business owners and decision makers can better understand consumer needs and wants through the use of research.

The WeedWeek Council’s responses and ideas will appear in a dedicated section of the WeedWeek newsletter. The council will be comprised of 25-30 people from various backgrounds and expertise in the green space and members are selected based on a competitive application process.

WeedWeek was founded in 2015 by Alex Halperin when he saw a need for a media company covering the many facets of the cannabis industry. Helperin, a successful journalist who has written for Washington Post, LA Times, Huff Post, Hightimes and Business Insider also runs ReCharge Events as well as a podcast. WeedWeek covers politics, law, culture, health and business as they relate to cannabis.

“WeedWeek Council is an exciting new way WeedWeek will share exclusive insights on the green rush with our thousands of readers,” said Alex Halperin.

SoapBoxSample has been actively conducting cannabis research since 2016 and continues to expand its offerings. Most recently, SoapBoxSample launched the CANNApinon poll, a national bi-weekly survey of cannabis consumers whose insights enable industry-specific details on consumer needs and wants for dispensaries, growers, media companies, food and beverage producers, distributors, and the cannabis beauty industry.

WeedWeek and SoapBoxSample are now accepting applications for membership to the WeekWeed Council. For information on how to join, click here.

To learn more about SoapBoxSample’s cannabis offering, visit SoapBoxSample.com/cannabis

About WeedWeek: Founded by award winning journalist Alex Halperin, WeedWeek’s free newsletters aggregate the latest developments in cannabis politics, business, health and science, law and culture. And the podcast features interviews with the most interesting voices in the space. Smart, credible and free, WeedWeek is the best way to keep up with the green rush. Subscribe at WeedWeek.net.[/vc_column_text][/vc_column][/vc_row]