icanmakeitbetter Announces the Launch of Customer Boardroom

New Research Approach Provides Powerful Micro Communities Built Around Great Conversation

January 22, 2020, Los Angeles, CA — SoapBoxSample/icanmakeitbetter announced the official launch of their new research product – Customer Boardroom (CBR), being introduced at the QRCA in Austin, TX on January 28. As an alternative to traditional online bulletin boards, digital ethnographies, in-depth interviews and customer advisory boards, CBR was built with the philosophy that qualitative research platforms should always enhance and never disrupt the flow of conversation. A simple, intuitive interface and glanceable data comes together to form a customer boardroom — where your customers have a seat at the table. CBR allows brands to become more customer-centric by staying on top of emerging trends while gathering the quick feedback they need to make strategic business decisions.

“We’re incredibly excited to offer our clients this new, specialized approach,” said Jacqueline Rosales, COO of icanmakeitbetter/SoapBoxSample. “Recognizing clients’ ever-changing needs and building a portfolio of products around those needs is the cornerstone of our business strategy. Customer Boardroom was built to fill a specific niche in the market – a low barrier to entry product for executives who need fast feedback and actionable data from their customers, competitors’ customers, or anyone with key insights without the cost or work of having a long term community.”

As consumers’ preferences and behaviors continue to evolve, research approaches must evolve along with them. The flexibility of Customer Boardroom allows for discussions that are synchronous or asynchronous, moderator-led or participant-led, and with open-ended or closed-ended chats. With survey functionality built in, moderators can use survey answers as a jumping off point for authentic private conversations, while keeping the entire group engaged. The Backroom Chat feature allows clients to observe conversations in real time and make suggestions to the moderator directly and anonymously. The result is a research approach that works and feels like a live focus group, but with all the power of digital communication.

The release of Customer Boardroom complements SoapBoxSample/icanmakeitbetter’s existing insight community product, which provides integrated quantitative and qualitative data in one simple platform. As the fastest-growing market research methodology, online community research brings brands and consumers into a collaborative partnership where organizational strategy and direction are always supported by market insights. Key features of SoapBoxSample’s insight community platform include community health reports, heat maps, live chat, journals, surveys, and qualitative/quantitative focus groups.

January 22, 2020, Los Angeles, CA — SoapBoxSample/icanmakeitbetter announced the official launch of their new research product – Customer Boardroom (CBR), unveiling at the QRCA in Austin, TX on January 28. As an alternative to traditional online bulletin boards, digital ethnographies, in depth interviews and customer advisory boards, CBR was built with the philosophy that qualitative research platforms should always enhance and never disrupt the flow of conversation. A simple, intuitive interface and glanceable data comes together to form a customer boardroom — where your customers have a seat at the boardroom table. CBR allows brands to become more customer-centric by staying on top of emerging trends while gathering the quick feedback they need to make strategic business decisions.

“We’re incredibly excited to offer our clients this new, specialized approach,” said Jacqueline Rosales, COO of icanmakeitbetter/SoapBoxSample. “Recognizing clients’ ever-changing needs and building a portfolio of products around those needs is the cornerstone of our business strategy. Customer Boardroom was built to fill a specific niche in the market – a low barrier to entry product for executives who need fast feedback from their customers, competitors’ customers, or anyone with key insights.”

As consumers’ preferences and behaviors continue to evolve, research approaches must evolve along with them. The flexibility of Customer Boardroom allows for discussions that are synchronous or asynchronous, moderator-led or participant-led, and with open-ended or closed-ended chats. With survey functionality built in, moderators can use survey answers as a jumping off point for authentic private conversations, while keeping the entire group engaged. Backroom Chat feature allows clients to observe conversations in real time and make suggestions to the moderator directly and anonymously. The result is a research approach that works and feels like a live focus group, but with all the power of digital communication.

The release of Customer Boardroom complements SoapBoxSample/icanmakeitbetter’s existing insight community product, which provides integrated quantitative and qualitative data in one simple platform. As the fastest-growing Market Research methodology, online community research brings brands and consumers into a collaborative partnership where organizational strategy and direction are always supported by market insights. Key features of SoapBoxSample/incanmakeitbetter’s insight community platform include community health reports, heat maps, live chat, journals, surveys, and focus groups.

Automatic Survey Close

CLOSING YOUR SURVEY

Let the platform do the work for you. We’ve automated the process of closing surveys, allowing you to “set it and forget it”. You can close your survey by manually selecting close from the status field of your survey…  

… or you can set the close criteria in the Settings Tab of your survey.

This also where you can update the “Closed message”. This is the message members will see if they try to complete the survey after you have closed it for data analysis.

You have the option to:

  • close the activity automatically by setting a number of responses, i.e. completed surveys.
  • select a close date. If you choose the “close on this date” option, the survey will close 1 hour after Midnight CST of the date you select.

The activity will show as “Active” until it is manually closed by the community administrator.

Note: Be mindful of your sample management. If you have a lot of respondents completing a survey at one time, you may go over your set number of responses or close date. The survey will NOT prevent active respondents from completing their active survey session.

For example, if you set your survey to close after 100 completes, and you currently have 90 completed surveys and 30 members going through the survey, they will all be able to complete the survey before the software will prevent new entrants to access the survey. This means, only send as many invites as you expect to need to achieve your completed surveys. Consider your audience and past response rates. Don’t blast out to your entire community.

Technical Details: A respondent is considered active if he/she submitted a response to the survey in the past 30 minutes. A respondent who submitted his/her last response 31 or more minutes ago is inactive and considered to re-enter the survey and won’t be able to do so if the maximum completes or date cap has been set and met.

Panel Management

It’s Like CRM for MR.

Filter and select based upon user profiles, community activity and any survey response across ANY survey. Combine and aggregate data across any survey and append to any data set. This is like creating a mash up of survey data on the fly for an all new survey data set. You may find you have the answer you were looking for without even having to launch a new project!

Now it’s easy to send group invites, reminders and 1-1 emails. You can categorize and tag members for easy segment creation and longitudinal tracking, create private groups for special invites and engagements like Customer Advisory Boards, and easily save and export for any type of research activity (in-person recruiting, at home trials and more).

A Smarter Dashboard

Get Smarter – Every Day.

Our integrated Engagement, Health and Research Dashboard provides a quick overview of Community Health, a snapshot of all current projects with quick links to real-time interactive reporting, and an activity overview for all your projects to easily manage reminders and more.

  • See community traffic, browser and device type.
  • Manage incentive accounts.
  • View user tags and segments.

Heat Mapping is Here!

We now offer integrated heat mapping – and yes, it works on mobile! You can now add heat map questions to your surveys, focus groups and live chats. Heat mapping is actually 3 new question types:

  1. Heat map: Create an infinite number of categories and have users drop customizable (icon shape, faces, colors) markers on the stimuli. Set min and max for markers as well.
  2. Timed heat map: Measure the time it takes for users to drop each marker (e.g., “where would you click to do X?”).
  3. Sticky note: Just like our regular heat map, but users can ad context to each marker and explain why they placed it as they did.

You can easily test:

  • Creative (advertisements, layouts, etc.)
  • Web mock-ups (not only can you get design feedback, you can even get some quick UX with time-to-task measurement – show Webpage A and ask “where would you click to edit your cart”, then show Webpage B and ask the same (or course randomize the order with our easy page groups and randomization). Compare how long it took to ????nd the “edit cart” button on A vs. B and you have some amazingly fast and powerful UX insights.
  • Text/content (just show an image of the text you want people to reaction to and let them mark what they like, what is confusing and so forth – just like the big white boards for in-person focus groups).
  • Any other images.

Reporting is awesome:

  • View the heat map or raw markers.
  • Change the color scheme for your reporting.
  • Add and remove categories from the heat map.
  • See interactive counts for each category.
  • Click on any comment and the heat map will show you where on the image that comment was made.
  • Create areas-of-interest (AOI) on the fly. Just select the area of the image you want to explore (and shrink or expand the square) and then drag it sound the image to explore and the charting and all associated comments will automatically update to match your AOI.
  • One click to export the heat map with your defined color scheme, AOI and more for easy integration in your reports.

Live Chat – Get Instant Aha!

Quick update: Live Chat now has integrated quantitative questions!

  1. Easily ask survey questions as part of your Live Chat session
  2. See the data roll in with real-time charting and respondent level data
  3. Easily probe and chat around the question, even share results with respondents so they can discuss as a group
  4. Include video, images and documents as part of any question

Announcing our newest, perhaps most awesome release – live chat! Capture immediate feedback with live chat. We provide a seamless respondent and client experience across any device and platform for easy concept testing, creative testing, ideation and more.

  1. Finally, an easy client back-room! No more sending out client invites that get lost or having the CEO search his spam folder. ???? Clients simply “knock” and you see them show up for approval. One click and they are in.
  2. Respondents can participate on their phone, tablet or computer. No software to download. No hassles for you.
  3. Include images and video – uploaded by respondent or moderator.
  4. Create pre-loaded questions and add questions on the fly.
  5. See real-time respondent status – who is online, who else needs to be invited and more.
  6. Moderate and manage from your phone, tablet or computer.
  7. Just like everything else on our platform – get a beautiful reporting interface, seamless respondent invitation and management, and integrated data across all your projects.

Below you will see the respondent and moderator experience across a computer, tablet and phone. The other image shows you the mobile experience for the moderator – easy! Any questions at all, just let us know!