Jacqueline Rosales Appointed President of ISA Group

The former SoapBoxSample COO and 25+ year insights industry veteran, Jacqueline has assumed ISA’s top leadership position

Jacqueline Rosales, President of ISA

“I am beyond excited to lead ISA moving forward. We stand on a strong foundation of 38 years of excellence; including capabilities, reputation and staff. Our plan is to integrate and evolve to meet the ongoing needs of our clients and the marketplace. Our continued goal is connecting brands with their consumers in new and exciting ways.”

The ISA Group announced today that Jacqueline Rosales has been promoted to the top leadership role at the company. As ISA President, she will oversee ISA’s four divisions – ISA, Q-insights, SoapBoxSample and icanmakeitbetter. Jacqueline previously served as COO of SoapBoxSample. Founded in 1982, ISA is one of the largest insights firms in the U.S., specializing in quick turn, high-impact custom research solutions.

Jacqueline Rosales joined the ISA Group in 2012, when she was recruited to launch and lead ISA’s online division, SoapBoxSample. With more than 25 years in Market Research and proven success in launching, stabilizing and growing organizations, she quickly gained a reputation for her enthusiasm and unconventional leadership style. Under Jacqueline’s dynamic leadership, SoapBoxSample grew to become the most sizeable division of ISA. After ISA acquired community insight platform icanmakeitbetter in 2016, Jacqueline then took the helm of two divisions — SoapBoxSample and icanmakeitbetter.

Despite the challenges of 2020, Rosales lead the group through a fast and successful shift across the organization resulting in stellar performance in an extremely difficult year.

Anthony Kretzmer, ISA’s current president, will retire at the end of the first quarter, effective March 31, 2021. Anthony has led the ISA Group for nearly 20 years, overseeing the launch of SoapBoxSample in 2012, and the acquisition of icanmakeitbetter in 2016.

“The last 19 years at this wonderful company have been gratifying in the extreme,” relayed Anthony Kretzmer, current President of ISA. “Congratulations to Jacqueline on this well-deserved promotion. I know ISA will continue to flourish and thrive under Jacqueline’s leadership.”

Jacqueline is a thought leader, and sought after speaker, sharing her experiences with entrepreneurship, leadership, research and categorical expertise. Check out her Linkedin page to learn more.

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ISA conducts 2020 Police and Community Relations Survey for StudyLA at Loyola Marymount University

ISA conducts 2020 Police and Community Relations Survey for StudyLA

This survey was conducted to measure public opinion toward the Los Angeles Police Department’s (LAPD) policing in Los Angeles, California

The Study

In the fall of 2020, Interviewing Service of America (ISA) conducted a survey on behalf of The Center for the Study of Los Angeles (StudyLA) at Loyola Marymount University to better understand the public’s opinion toward policing in Los Angeles. The questions asked in this survey covered topics such as trust in the police, community engagement efforts by the local police, race relations, and personal experiences with the police. The reason for the study was to gauge how residents feel about the job the LAPD is doing in relation to their mission: “to safeguard the lives and property of the people the LAPD serves, to reduce the incidence and fear of crime, and to enhance public safety while working with the diverse communities to improve quality of life.”

Methodology

The survey was conducted from August 21 to October 25, 2020 and administered in English, Spanish, Mandarin, and Korean. It utilized a mixed methodology to ensure representation of the diverse LA population, consisting of a 20-minute telephone interview, online surveys, and face-to-face interviews with 1,753 adults who reside in the city of Los Angeles. A minimum of 400 residents from each of the four LAPD bureaus were surveyed.

Results

When residents were asked how things were going in the city of Los Angeles, only 48.8% said it was going in the right direction. The level of optimism has been steadily dropping since 2017. Residents have more trust in their neighbors (64.6%) than the LAPD (51.2%) to do what is right. A huge number of Angelenos support community policing (88.2%), which focuses on having officers build ties and work closely with community members. Even with the overwhelming number of those who support community policing, only 9.8% say the LAPD’s role is to work with and be part of the community. A large number say that their role is to serve, protect and enforce laws (71.1%).

To learn more of the results of this study, visit StudyLA’s full article here.