The ISA Group Announces Two Key Promotions, Supporting Expansion of Community and Analytics Offerings

Jennifer Holland promoted to Vice President of Research & Analytics; Julie McClammy to Director, Research & Analytics Division.

Insights firm ISA announced two major promotions today that will support the continued expansion of ISA’s Full Service Research & Analytics Division. Jennifer Holland will assume the role of Vice President of Research & Analytics and Julie McClammy will serve as Director, Research & Analytics, effective immediately. In their expanded roles, Holland and McClammy will focus on delivering strategic research and analysis to ISA’s growing roster of blue chips clients, including Fortune 500 brands like IBM, insights firms, public policy and public health organizations, and the nation’s top colleges and universities.

These promotions tie in to the larger company goals of expanding community services, servicing clients like IBM, and offering clients high-level thought partnerships.

“Jennifer and Julie have both played a critical role in the success and the growth of ISA and we are thrilled to promote them to these roles,” said Jacqueline Rosales, President of ISA. “When our company pivoted in early 2020 to assisting public health officials with measuring the spread of COVID-19, Jennifer led these vital studies and continues to oversee Covid-related projects today. Julie has been directing our Full Service team since joining us in 2019. Julie designed and managed the first-ever in-home usage test with cannabis products containing THC in 2020. These are just two examples of their ground-breaking work and commitment to high-level thought partnership.”

In her new role, Jennifer will be focusing on expanding market share of current clients in the Full Service and Community space, driving marketplace expansion, and partnering with the Material team and clients to diversify and expand service offerings. Jennifer has 25+ years of experience in market research and brings with her a passion for connecting consumers and businesses using insights and data. She has a focus on assisting clients in meeting their research objectives and guiding them through the correct methodology and sample planning, while coordinating research services support. Jennifer has worked with clients in a myriad of industries including CPG, QSR, Healthcare, Public Policy, Energy and Utilities.

In addition to delivering comprehensive insights to her clients, Julie will be working closely with senior executives across the larger Material organization to design thorough and precise research studies. Julie will continue to manage the Full-Service/Community Insights Research Team in her new role. Julie has 35+ years of experience in market research, emphasizing advanced analytics and segmentation. She is a visionary in pursuit of research excellence, innovation and quality. She inspires internal consultants to maximize impact through intelligent design and strategic analysis and consults with clients on sampling, weighting, and cross-cultural comparability. Julie also has diversified experience in all phases of consumer market research, as well as experience in Entertainment Marketing, PR and Promotions measurement.

Jacqueline Rosales Appointed President of ISA Group

The former SoapBoxSample COO and 25+ year insights industry veteran, Jacqueline has assumed ISA’s top leadership position

Jacqueline Rosales, President of ISA

“I am beyond excited to lead ISA moving forward. We stand on a strong foundation of 38 years of excellence; including capabilities, reputation and staff. Our plan is to integrate and evolve to meet the ongoing needs of our clients and the marketplace. Our continued goal is connecting brands with their consumers in new and exciting ways.”

The ISA Group announced today that Jacqueline Rosales has been promoted to the top leadership role at the company. As ISA President, she will oversee ISA’s four divisions – ISA, Q-insights, SoapBoxSample and icanmakeitbetter. Jacqueline previously served as COO of SoapBoxSample. Founded in 1982, ISA is one of the largest insights firms in the U.S., specializing in quick turn, high-impact custom research solutions.

Jacqueline Rosales joined the ISA Group in 2012, when she was recruited to launch and lead ISA’s online division, SoapBoxSample. With more than 25 years in Market Research and proven success in launching, stabilizing and growing organizations, she quickly gained a reputation for her enthusiasm and unconventional leadership style. Under Jacqueline’s dynamic leadership, SoapBoxSample grew to become the most sizeable division of ISA. After ISA acquired community insight platform icanmakeitbetter in 2016, Jacqueline then took the helm of two divisions — SoapBoxSample and icanmakeitbetter.

Despite the challenges of 2020, Rosales lead the group through a fast and successful shift across the organization resulting in stellar performance in an extremely difficult year.

Anthony Kretzmer, ISA’s current president, will retire at the end of the first quarter, effective March 31, 2021. Anthony has led the ISA Group for nearly 20 years, overseeing the launch of SoapBoxSample in 2012, and the acquisition of icanmakeitbetter in 2016.

“The last 19 years at this wonderful company have been gratifying in the extreme,” relayed Anthony Kretzmer, current President of ISA. “Congratulations to Jacqueline on this well-deserved promotion. I know ISA will continue to flourish and thrive under Jacqueline’s leadership.”

Jacqueline is a thought leader, and sought after speaker, sharing her experiences with entrepreneurship, leadership, research and categorical expertise. Check out her Linkedin page to learn more.