icanmakeitbetter Adds Game Changing New Features

icanmakeitbetter, a product of ISA, announced today new tools and features that will improve the way their clients gather feedback through their community insights platform. icanmakeitbetter now has a library of new functionalities, including behavioral science tools and
complex methodologies.

New Platform Functionality

  • Drag and Drop Ranking
  • Cardsort
  • Text Highlighter
  • Page Turner
  • Shopping Cart
  • Audio Player
  • Media Evaluator
  • MaxDiff
  • Conjoint
  • Algorithm/Segmentation
  • Advanced Skip/Conditional Logic
  • Advanced Randomization Logic
  • Advanced Question Styling Capabilities

Behavioral Science

  • Emotional Complex
  • IBID
  • Habit Illumination
  • IMM
  • Prime Message Testing
  • Rapid Choice
  • Iconic Assets

“These advancements allow our clients to conduct more robust, diverse and integrated research on our icanmakeitbetter platform,” explained Jennifer Holland, AVP, Growth & Account Management. “The addition of behavioral science methodologies is a game changer in the community space, and we’re excited for this launch that will provide our clients with valuable customer feedback.”

icanmakeitbetter Announces Two Major Promotions

Leigh Kettle and Angel Mira will assume the role of Senior Research Manager

Effective October 1, Leigh Kettle and Angel Mira will be promoted to the role of Senior Research Manager. Over the course of the last two years, Leigh and Mira have proven themselves adept at handling key accounts – showing a true passion for the communities and clients of icanmakeitbetter. Their innovation, hardwork and dedication have earned them a track record of success across multiple industries and methodologies.

“Leigh and Angel have shown a true passion for online communities and learning our clients’ business needs to provide impactful innovation and insights. Their ability to listen to feedback, make community members feel heard and translate those many many data points into insights for our clients is second to none. I’m incredibly proud of the growth of these two and can’t wait to see what lies in the near future as they continue to grow and help us deliver killer services to our clients,” said Matt Thurston, icanmakeitbetter COO.

Leigh Kettle joined ICMIB in October of 2016, and Angel Mira became a part of the team in November of the same year. As Senior Research Managers, they will both have a greater role in managing community accounts, from setup to recruitment to engagement activities.