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cannabis research

Quick-Turn Access to Cannabis Consumers

We collaborate with companies from seed-to-sale, including start-ups and established industry leaders, powering brands with data-fueled insights to thrive in a fast-paced, uncertain and unregulated market. Our unique perspective and position in the cannabis industry is built on years of combined experience in consumer market research, emerging and niche markets and the cannabis industry as a whole. As a result, our clients benefit from our best-in-class cannabis research division.

Understanding the Legal Landscape

ISA is committed to understanding the nuances of cannabis laws in all states, and we are committed to understanding how those laws apply to market research, both in-person and online. Our in-house legal team and research teams work side-by-side to stay on top of the constantly evolving legal landscape. We will work with your team to make sure everything we are doing with consumers is appropriate and legal.

Cannabis Thought Leadership

Our research has appeared in numerous publications including Mg Retailer magazine and Marijuana Venture. Our expert staff has presented onstage at national events including the US Cannabis Conference (USCC), National Cannabis Industry Association (NCIA), New England Cannabis Convention (NECANN), Women in Research (WIRe) Panel Event, and SampleCon. We provide data and stats to industry insiders on a weekly basis because we believe data will help move the industry forward.

evolving expectations and emerging markets


New york



“Working with ISA made fielding research with cannabis consumers super easy! The turnaround time on the sample was fast and the reporting was insightful and well designed.”

(Founder, LadyJane Branding)

“We worked with ISA to recruit for an online qualitative exercise with respondents that were screened on cannabis usage for recreational and medicinal use. Respondents were timely, as well as robust and articulate in responses. Working with ISA's staff from beginning to end was a seamless experience. I would highly recommend them for your cannabis research needs.”

(Lead Researcher, Innovation Technology Firm)

Our Methodologies

We tap into a variety of methodologies to bring actionable insights to our cannabis clients, including bi-weekly surveys (CANNApinion Poll), custom online surveys, brand tracking, consumer segmentation, focus groups and in-depth interviews. Our portfolio of in-house capabilities allows us to recommend the most appropriate research strategy for our clients’ needs.

Quick-Turn Access to Cannabis Consumers

The CANNApinion Poll is a bi-monthly online survey of 1,000 US cannabis consumers. We measure the cannabis ecosystem including product preferences, purchasing habits, and lifestyle trends.

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