David Paleschuck, best-selling author of Branding Bud, will moderate the event featuring two speakers fresh off the stage at MJBizCon 2021
ISA and Vertosa announced today the speaker lineup for their upcoming webinar, The Evolution of an Industry: Tales and Trends from Cannabis Industry Veterans. In 2020, in-person conferences came to a halt. Last week the cannabis industry gathered in Las Vegas for the most-anticipated event of 2021. With 35,000 attendees, 1,300 exhibitors, and 130 speakers from around the world gathering to learn the latest about the cannabis industry, it was the place to be for industry executives and business leaders. This webinar will reveal shared learnings from this event, featuring two dynamic speakers fresh off the Las Vegas stage. Speakers will share their thoughts about the evolution of the cannabis industry as a whole, focusing on what has changed over the course of the pandemic era. Austin and Lisa will share the focus of their speaking engagements from MJBizCon and explore the themes and buzz from the event.
David Paleschuck, best-selling author of Branding Bud: The Commercialization of Cannabis, will moderate the live event starting at 1 pm PST on November 4, 2021. Austin Stevenson, CIO at Vertosa, Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, and Adriana Hemans, VP of Demand at ISA, will provide context as industry veterans who have witnessed the transformation first-hand. This engagement is the fourth in a series of webinar events stemming from a strategic partnership between ISA and Vertosa.
“Our panel brings together a diverse group of veteran industry leaders, each with their own unique perspective and in-depth knowledge of the cannabis industry. Join us to gain an insider’s look at the strategies for building successful brands in a disruptive market.” said Adriana Hemans, VP of Demand at ISA.
The event is free and open to the public. Attendees can register here.
Meet the Speakers
David Paleschuck is the author of “Branding Bud: The Commercialization of Cannabis” and has over twenty years of global brand and consumer marketing experience at American Express, MasterCard, Pepsi and Microsoft – and over ten years in the legal cannabis industry as VP, Licensing & Brand Partnerships at Dope Magazine; Chief Brand Officer at Evergreen Herbal and The Matters Group. David has played a part in creating many of today’s well-known cannabis brands. His writings on cannabis trends, branding and packaging have been featured in A Different Leaf, The Cannabis Industry Journal, Green Entrepreneur, New Cannabis Ventures, Cannabis Prospect Magazine, Green Market Report, Dope Magazine, MG, and many others. His work has been noted and quoted in Forbes, Kiplinger, and The Brookings Institution. His recently released book was featured in Forbes magazine and is currently at the top of Amazon’s bestsellers’ list in the ‘branding and logo design’ and ‘green business’ categories.
Austin Stevenson is Chief Innovation Officer at cannabis and hemp infusion technology company Vertosa. Austin plays an integral role in the business development of Vertosa, facilitating partnerships with leading brands to produce top quality cannabinoid-infused beverages, topicals, edibles and more. Prior to joining Vertosa, Austin leveraged his bio-tech experience building the regulatory Hemp/CBD testing program for Eurofins – a world leader in food, environment, and product testing services – where he worked with CVS and Walgreens to test and verify the quality of their retail CBD topicals. Austin and the Vertosa team are also committed to community action and industry leadership. He serves as a Member on the City of Oakland’s Cannabis Regulatory Commission, for which he supports the licensing of equity partners and works to break down financial barriers to entering the industry by championing grant funding. He is also an Advisory Board Member on EAZE’s Momentum Program, a business accelerator designed to support and empower underrepresented founders in the licensed cannabis industry, as well as a founding board member of the Cannabis Beverage Association.
Lisa Buffo is a marketer and entrepreneur with a passion for launching companies with experience in both the cannabis and technology industries. Lisa is the Founder & CEO of the Cannabis Marketing Association, a trade association focused on education and best practices for industry marketers with the vision of rebranding cannabis at the national level. CMA has hosted over 100+ educational events nationwide bringing together the cannabis marketing community. Lisa has been quoted in Forbes, The Guardian, VICE, Denver Business Journal, The Boulder Daily Camera, Marijuana News Network, Cannabis Culture Magazine and other national, local, and trade publications. Lisa has worked in the cannabis industry since 2014. She started working in commercial cultivation where she grasped the important role compliance plays for cannabis companies. Lisa helped launch 10 cannabis startups for CanopyBoulder, the industry’s first business accelerator in 2015. Lisa also launched the industry’s first online wholesale brokerage as their CMO, garnering national coverage in VICE and INC Magazine and becoming the first cannabis-related company to present at SXSW in Austin, TX. Lisa is the Founder & Co-Chair of the National Cannabis Industry Association’s Marketing & Advertising Committee where she co-authored the Public Relations Crisis Manual and the Short Guide to Colorado’s Marketing & Advertising Regulations. Lisa is an active speaker and has spoken at WomenGrow, NCIA, and CMA events.
Adriana Hemans is Vice President of Demand at ISA, where she heads up the Cannabis Research Division. She helps cannabis brands build more customer-centric businesses through data and insights. Adriana’s work has been published in numerous industry publications including mg Magazine, Marijuana Venture, and The Cannigma. She has been invited to speak onstage at cannabis events across the country, including NECANN (Northeast Cannabis Business Conference) and the NCIA’s Annual Cannabis Business Conference.