ISA and Vertosa Announce Upcoming Live Event Exploring Branding and Marketing for Cannabis-infused Beverages

The virtual event taking place on July 27th will include the best-selling author of Branding Bud along with business leaders from WUNDER and Pabst Labs

ISA and Vertosa announced today the speaker lineup for their upcoming webinar: “Category Creators: Marketing and Branding for Cannabis Beverages.” Alexi Chialtas, CEO of WUNDER, David Paleschuck, Author of Branding Bud: The Commercialization of Cannabis and Mark Faicol, Brand Manager at Pabst Labs, will join the live event starting at 1 pm PST on July 27, 2021. This engagement is the third in a series of webinar events stemming from a strategic partnership between ISA and Vertosa.
The infused beverage market is expanding rapidly, driven by consumer curiosity and innovative product development. With new cannabis beverages launching almost every day, brands must constantly create and maintain excitement around their product. ISA and Vertosa developed this content specifically to bring to light new marketing strategies, concepts and approaches. The panel of experts will explore the question of what consumers are really looking for and how marketers can speak directly to their needs. Additionally, ISA will be releasing new data and insights showcasing the enormous potential of the infused beverage market.
“Our panel brings together a diverse group of powerful industry leaders, each with their own unique perspective and in-depth knowledge of both the cannabis beverages market, and the cannabis industry as a whole,” said Jacqueline Rosales, President of ISA. Jacqueline will moderate the event and lead the conversation about marketing and branding for cannabis beverages. The event is free and open to the public. 

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ISA’s VP of Demand, Adriana Hemans, Will Lead Mentorship Workshop for Cannabis Entrepreneurs

As part of Arcview’s Mentorship Workshop, Hemans will share data and insights about the cannabis industry.

June 16, 2021, Los Angeles, CA — Insights firm ISA announced today that their VP of Demand, Adriana Hemans, will lead a live event titled Define and Align Your Data for Success, presented by Arcview’s Women’s Inclusion Network (WIN). Hemans will lead the interactive workshop and share data and insights developed by ISA’s dedicated cannabis research division. The content is aimed at helping cannabis entrepreneurs grow their businesses by identifying market opportunities and understanding their target audience. The 60-minute program was designed exclusively for WIN members and will take place Monday, June 21, at 2 pm PST and 5 pm EST. Attendees can register here.

 

“I’m thrilled to be involved in Arcview’s mentorship workshop,” Hemans commented.  “The mentoring program goes hand-in-hand with ISA’s interest in empowering women and expanding opportunity in the cannabis industry.  I believe that the openness and flexibility are the strengths of this program.  We feel that this offers participants the chance to develop in a relaxed, yet professional, setting.”

 

During the session, Hemans will share new research about emerging trends shaping the cannabis industry. Attendees will learn how consumer feedback can be harnessed to develop personalized marketing strategies. Additionally, the session will explore how consumer data and analytics can provide directional support for new product development. Hemans will offer a sneak peek of a yet-to-be-released cannabis consumer segmentation study and introduce the audience to the six key consumer personas driving the growth of the cannabis industry. 

 

Adriana Hemans leads ISA’s cannabis research division. Under her direction, ISA emerged as an early leader in cannabis consumer research. Their cannabis-focused product offering includes the CANNApinion Poll, a bi-monthly survey of 1,000 US cannabis consumers developed as a low-barrier-to-entry product for emerging brands. In 2021, ISA launched the first cannabis consumer research panel, The Green Time. ISA is the first insights firm to conduct an in-home usage test with cannabis products containing THC and the first to conduct cannabis consumer research using their proprietary insight community platform, icanmakeitbetter.

 

For more information on the Mentorship Workshop or to register, please click here.