Advanced Logic

Welcome to the new world of easy and automated Advanced Logic. There are a ton of unique use cases, ground breaking technology and applications clients are coming up with every day that we never thought of. So really, feel free to give us a call and ask us questions on this – we are here to help.

As a quick summary here are some of the key features and ways to use our new Advanced Logic:

  • It is simply a WHO, WHEN and WHAT process:
    • Determine WHO you want to apply a rule to – this is where you can set compound logic, set rules (selected at least 3, total = X, etc.), pull from previous segments or tags and more.
    • Tell the platform WHEN you want to trigger this action. That means you can set quotas and have separate actions before and after a quota is hit, trigger the action on a page, after a page group, upon survey completion, termination and so forth.
    • Tell the platform WHAT you want to happen. This is where it gets super cool! You can tag a group, show/hide/skip logic, redirect to custom links outside the platform, invite to a follow-up activity, hide data, pay incentives and more.
  • No complicated coding, but natural language instructions – easily set your rules and logic with common sense rules.
  • Create on-the-fly “segments” and then re-use those segments anywhere in the survey for easy compound rules and logic.
  • Create rules and logic from ANY other data source in the platform! Want to only show page 3 of the Brand Survey to those that said they were “female” in their profile AND who chose product X in the Product Survey last year? – no problem.
  • Choose from multiple pre-coded options including “any of”, “none of”, “select at least X of Y”, “sum is” and many more.
  • Custom quota creation – allowing you to trigger any activity or action based upon quota triggers.
  • See a beautiful visual summary of all your coding logic, right there in-line on the page and even test your logic and see who falls into which segments, pages and activity flow.
  • And, tons more.

Here are a few example screen shots.

Insight Communities – To Incentivize or Not To Incentivize

We get a lot of questions about whether or not to provide incentives when it comes to online insight communities. And the answer is? Drumroll please…well, it depends.

Our typical advice is we don’t like “pay-to-play” – it provides the wrong incentive structure and invites the wrong people and activities. However, research should not be about trying to suck as much data from respondents as quickly and cheaply as possible either – you get what you pay for! But, “pay” can come in many forms. It can be cold hard cash, interacting with fellow community members with similar interests, seeing your feedback and ideas come to life and simply knowing that your feedback is being heard.

Our recommendation is to build a community based around altruistic reasons to join and participate – “Hey, help us make the products and services you personally use better – really we are listening!” And, then from there be fair with people’s time – pay them as you would anyone else providing a valuable service when asking for significant chunks of time.

Below are a few factors to consider when determining if it makes sense to incorporate monetary incentives in your online research activity:

  • Activity length/time commitment – When you ask a participant to complete a longer activity, an incentive will help sustain their participation and ensure reliable and better-quality responses. If a participant can provide feedback very quickly or easily, an incentive may not be necessary.
  • Your audience – Is this is a case where participants are already intrinsically motivated to join the conversation? For example, your customers or employees may be more intrinsically motivated to respond to a survey than just your average Joe. The same is true for communities where members have a very strong affiliation with the brand/product/subject matter and will participate out of love for a product, brand or having the ability to interact and learn from their peers.
  • Activity type – What are participants going to do? If you are asking complex questions or questions that require a lot of thought, an incentive can help boost participation and it’s only fair to compensate someone for significant time or effort.
  • The alternatives – Monetized incentives shouldn’t be the only weapon in your arsenal. In a perfect world, you’d want engagement to be the main driver of participation. Consider using intangibles to add value to your community (e.g., Look what we’ve done with your feedback, etc.). It is important that participants are being listened to and feel they are making a difference. Be sure to let the community know they are heard– rewards are just the cherry on top of the insight pie!

How much? How much? How much? As with a traditional focus group, the incentive amount will vary with the type of participant and how much you are asking them to do. We have found that incentives (ranging from $5 to $25) given at regular intervals to each member who qualifies and successfully completes an activity. This normally amounts to about $1/minute.

We hope you have found this helpful – let us know your thoughts and ways you have found to be successful when it comes to incentivizing an insight community (both monetary and non). No incentive will be provided for your feedback to this blog post.

New User Profiles

Welcome to the new User Profile section. What is new?

  1. All new design.
  2. Easily see recruit source, tags and custom comments.
  3. View all surveys for that user and their survey results directly from the User Profile Page.
  4. Access User Profile from anywhere that User’s data shows up – transcripts, surveys, sample management.

The above changes make it much easier to write your reports (you can now quickly see that the comment from User123 is “female, age 28”, invite to new activities, update tags/comments based upon data you are viewing, invite to follow-up activities and more.