Heat Mapping is Here!

We now offer integrated heat mapping – and yes, it works on mobile! You can now add heat map questions to your surveys, focus groups and live chats. Heat mapping is actually 3 new question types:

  1. Heat map: Create an infinite number of categories and have users drop customizable (icon shape, faces, colors) markers on the stimuli. Set min and max for markers as well.
  2. Timed heat map: Measure the time it takes for users to drop each marker (e.g., “where would you click to do X?”).
  3. Sticky note: Just like our regular heat map, but users can ad context to each marker and explain why they placed it as they did.

You can easily test:

  • Creative (advertisements, layouts, etc.)
  • Web mock-ups (not only can you get design feedback, you can even get some quick UX with time-to-task measurement – show Webpage A and ask “where would you click to edit your cart”, then show Webpage B and ask the same (or course randomize the order with our easy page groups and randomization). Compare how long it took to ????nd the “edit cart” button on A vs. B and you have some amazingly fast and powerful UX insights.
  • Text/content (just show an image of the text you want people to reaction to and let them mark what they like, what is confusing and so forth – just like the big white boards for in-person focus groups).
  • Any other images.

Reporting is awesome:

  • View the heat map or raw markers.
  • Change the color scheme for your reporting.
  • Add and remove categories from the heat map.
  • See interactive counts for each category.
  • Click on any comment and the heat map will show you where on the image that comment was made.
  • Create areas-of-interest (AOI) on the fly. Just select the area of the image you want to explore (and shrink or expand the square) and then drag it sound the image to explore and the charting and all associated comments will automatically update to match your AOI.
  • One click to export the heat map with your defined color scheme, AOI and more for easy integration in your reports.

International Capabilities Are Here!

We Speak Your Language – All of Them!

I am pleased to announce we now support real-time translations across our platform with Google Translate in addition to native platform translations (all shall be explained below). With new translation features and our expanded teams and capabilities, we can now serve all of your global insight needs. So, how does this work?

Native Platform Language Support

  • We have built the entire platform to contain native language support (meaning fully human translated and proofed languages can be added to your community for the languages you want to offer community members).
  • You can now set a “native” language setting within your community. This will load the platform (things like the “Next” button, login pages, error messaging, and so forth) in your native language of choice.
  • Community members may also set their own default platform language.

Google Translate

  • Beyond the native platform language, we have integrated Google Translate across all community member pages – including discussions, live chat, surveys, ideation sessions and more. This supports 100+ languages.
  • This means you can now easily allow cross-language participation, interact with non-native speakers and economically scale your community globally.

Advanced Logic

Welcome to the new world of easy and automated Advanced Logic. There are a ton of unique use cases, ground breaking technology and applications clients are coming up with every day that we never thought of. So really, feel free to give us a call and ask us questions on this – we are here to help.

As a quick summary here are some of the key features and ways to use our new Advanced Logic:

  • It is simply a WHO, WHEN and WHAT process:
    • Determine WHO you want to apply a rule to – this is where you can set compound logic, set rules (selected at least 3, total = X, etc.), pull from previous segments or tags and more.
    • Tell the platform WHEN you want to trigger this action. That means you can set quotas and have separate actions before and after a quota is hit, trigger the action on a page, after a page group, upon survey completion, termination and so forth.
    • Tell the platform WHAT you want to happen. This is where it gets super cool! You can tag a group, show/hide/skip logic, redirect to custom links outside the platform, invite to a follow-up activity, hide data, pay incentives and more.
  • No complicated coding, but natural language instructions – easily set your rules and logic with common sense rules.
  • Create on-the-fly “segments” and then re-use those segments anywhere in the survey for easy compound rules and logic.
  • Create rules and logic from ANY other data source in the platform! Want to only show page 3 of the Brand Survey to those that said they were “female” in their profile AND who chose product X in the Product Survey last year? – no problem.
  • Choose from multiple pre-coded options including “any of”, “none of”, “select at least X of Y”, “sum is” and many more.
  • Custom quota creation – allowing you to trigger any activity or action based upon quota triggers.
  • See a beautiful visual summary of all your coding logic, right there in-line on the page and even test your logic and see who falls into which segments, pages and activity flow.
  • And, tons more.

Here are a few example screen shots.

Updated Live Chat – Now with Quant

We knew as soon as we released our sweet, easy live chat module this would happen…someone would ask – “Can I put survey questions in there?” The answer is YES! So, is it a chat with survey questions or is it a survey with live chat to probe on the survey responses? The answer is both.

  • Easily ask survey questions as part of your Live Chat session
  • See the data roll in with real-time charting and respondent level data
  • Easily probe and chat around the question, even share results with respondents so they can discuss them as a group
  • Mix and match chat questions and survey questions
  • Include video, images and documents as part of any question
  • Contact us for a live demo to see just how easy it is.

User Archiving

We’ve recently added a feature that we call User Archiving. In a nutshell, this feature allows you to deactivate a subset of users OR your entire community – it’s your choice. This is a great feature for project-based activities! Don’t have the time or budget for a long term community? No problem, we’ll set you up with a month to month license and archive your users in between projects. Regardless, you still get to use our entire suite of research tools for rapid iteration and most importantly, keep all your data in one place.

By putting your short-er term projects on an integrated platform like ours, you get much better ROI (lower recruiting costs, better brand experience, a more engaged audience, longitudinal data); and many more opportunities to gather insights. Sometimes you need a long-term community, and sometimes it’s just nice to collaborate with a specific set of users intensively for a shorter period of time…we understand.

Not sure where to start? Just give us a call. We have all the expertise you need to get started including: how to set user expectations, how to maximize your limited time with them and how to collect and leverage your insights over time and across archived groups to accomplish your long term insights goals.

At icanmakeitbetter, we believe in the power of insights and the wisdom of YOUR customers. Sometimes that wisdom comes in short, action-packed bursts of activity. Sometimes in longer term, collaborative ideation-iteration-validation cycles. Either way, we want to be there at the moment of business impact and we feel that being locked into a long term contract shouldn’t deter you from learning from your customers.

New User Profiles

Welcome to the new User Profile section. What is new?

  1. All new design.
  2. Easily see recruit source, tags and custom comments.
  3. View all surveys for that user and their survey results directly from the User Profile Page.
  4. Access User Profile from anywhere that User’s data shows up – transcripts, surveys, sample management.

The above changes make it much easier to write your reports (you can now quickly see that the comment from User123 is “female, age 28”, invite to new activities, update tags/comments based upon data you are viewing, invite to follow-up activities and more.