icanmakeitbetter Adds Game Changing New Features

icanmakeitbetter, a product of ISA, announced today new tools and features that will improve the way their clients gather feedback through their community insights platform. icanmakeitbetter now has a library of new functionalities, including behavioral science tools and
complex methodologies.

New Platform Functionality

  • Drag and Drop Ranking
  • Cardsort
  • Text Highlighter
  • Page Turner
  • Shopping Cart
  • Audio Player
  • Media Evaluator
  • MaxDiff
  • Conjoint
  • Algorithm/Segmentation
  • Advanced Skip/Conditional Logic
  • Advanced Randomization Logic
  • Advanced Question Styling Capabilities

Behavioral Science

  • Emotional Complex
  • IBID
  • Habit Illumination
  • IMM
  • BASE-IC
  • Prime Message Testing
  • Rapid Choice
  • Iconic Assets

“These advancements allow our clients to conduct more robust, diverse and integrated research on our icanmakeitbetter platform,” explained Jennifer Holland, AVP, Growth & Account Management. “The addition of behavioral science methodologies is a game changer in the community space, and we’re excited for this launch that will provide our clients with valuable customer feedback.”

Headset Broadens Premier Data Services by Partnering with Consumer Research Group, ISA

Introduction of qualitative research methods to create a holistic data ecosystem

Headset, the leading provider of data and analytics to the cannabis industry, today announced its partnership with ISA, a Material Company. The partnership enables Headset to create a more holistic data ecosystem that will solidify its position as the leader in cannabis market intelligence.

 

ISA introduces a new channel of data collection to Headset’s existing services through the use of qualitative research methods such as the CANNApinion Poll and The Green Time. The CANNApinion Poll is a bi-monthly online survey that measures the product preferences, purchasing habits and lifestyle trends of 1,000 US cannabis consumers. The Green Time is a cannabis-focused research community, created to gather open and honest feedback from its members about cannabis products and services. The qualitative insights produced through this partnership will help producers, retailers and manufacturers improve product development and innovation. ISA’s qualitative data collection methods add another dynamic to Headset’s expansive suite of analytic resources that clients can use to enhance their place of business and improve client experience.

“In today’s rapidly evolving marketplace, businesses must utilize all the tools available to adapt to consumer habits and preferences,” said Cy Scott, Founder and CEO of Headset. “We are thrilled to announce this partnership with ISA because it will provide a more holistic data service that will help our clients keep up with their customer’s changing habits and industry trends. ISA’s expertise in measuring these trends and changing preferences will be an asset in our partnership and we are excited to see how their work will benefit our clients.”

ISA is a dynamic platform powering brands with data-fueled insights to thrive in a fast-paced, evolved market. The company’s best-in-class cannabis research division has a unique perspective built on years of combined experience in consumer market research. Their diverse array of methodologies provides industry insights that allow clients to make real-world adjustments to connect with the consumers who propel the industry to new heights.

“We are proud to work alongside a company like Headset that is willing to push boundaries and explore new ways in which the cannabis industry can improve,” said Jennifer Holland, AVP of Growth & Account Management. “Pooling our knowledge of consumer trends and habits will allow us to create a holistic data ecosystem that will benefit operators and consumers alike. This is an exciting opportunity for all parties involved and we look forward to seeing how our partnership evolves alongside this dynamic, fast-paced industry.”

ISA’s Cannabis Division Leader Will Moderate Upcoming Web3 Event, Hosted by The Arcview Group

Adriana Hemans will moderate a panel on crypto and cannabis, merging expertise across multiple high-growth categories

 

July 12, 2022, Los Angeles, CA — ISA, a Los-Angeles-based insights firm, announced a collaborative partnership today with Arcview Investment Group, a global leader in cannabis consulting and investment services. Together with Arcview, the head of ISA’s Cannabis Research Division will moderate a virtual event focused on crypto and cannabis.

Adriana Hemans, Vice President of Growth at ISA, will moderate an upcoming live event, hosted by Sarah Falvo, Managing Director of Business Development at Arcview Consulting. “Web3 and Weed – What Are the Opportunities and What to Avoid” will go live on July 14, 2022, at 1 PM PDT. If you’re looking for a better understanding of web3 in the context of your cannabis endeavors, we encourage you to join this truly insightful panel of experts in both spaces by registering here.

Sarah and Adriana will be joined by these amazing speakers:

  • Mary Pryor, Co-Founder of Cannaclusive
  • Liz Wald, Co-Founder of thric3
  • Jarrett Sherman, President & Founder of Fuzerly
  • Liz Udell, Director of Social Media

The audience, comprised of senior business leaders, service providers, entrepreneurs, and investors, will learn about the potential impact of these two disruptive industries colliding.

“We’re seeing so much excitement about the enormous growth opportunities resulting from the intersection of crypto and cannabis. I’m thrilled to be moderating this discussion with a group of speakers I admire greatly – experts in cannabis, marketing and community-building who will help shape the future of these industries,” Adriana stated on the upcoming event.

About The Arcview Group

The Arcview Group blazed the trail for cannabis investments and is the largest and 1st vertically integrated firm servicing the industry. As a trusted global leader and nexus for investors, companies, entrepreneurs, money-managers and community, Arcview provides an expansive ecosystem that delivers a broad spectrum of programs and services to the industry. Arcview is synonymous with best-in-class. By providing the tools necessary and curating top-notch cannabis companies, Investor Members have had the playbook that has enabled them to invest hundreds of millions in more than 300 private cannabis startups. For more information, please visit www.arcviewgroup.com.

About ISA

ISA has emerged as an early leader in Web3 insights, having already partnered with multiple Fortune 500 brands to provide data, insights, and strategic consultation, allowing them to achieve rapid and sustained growth in Web3. The ISA Group is among the first research firms, if not the first, to pay incentives to respondents in cryptocurrency, as well as among the first to conduct focus groups on Clubhouse. To learn more, visit www.isacorp.com.

Meet Our Web3 Team

ISA onboarded a team of Web3 experts to support clients’ growing need for insights and data related to the $25 billion dollar industry. Jacqueline Rosales, President of ISA, has partnered with clients on projects in entertainment and gaming, bringing her passion for technological innovation and sharing her vision for the possibilities of Web3. To support the expansion of ISA’s Web3 division, four experts: Garry Liu, Garrett Hand, Hugh Benjamin, and Craig Wilson have joined the team.

Making an Impact on the Industry

We continue to dive into Web3 and cannabis by hosting groundbreaking events. These events are a forum for those who want to learn more about the cannabis and web3 to gain more insights. It is also a place for us to come together and speak to those who are driving the industry forward. Our Web3 events are hosted on Twitter Spaces every Tuesday and our CANNAfact Friday Live is hosted on LinkedIn Live. For these events, we invite knowledgeable speakers that have been making their mark in the industry to come and share their experience and expertise.

Find more G2M Web3 strategy information here.

You can learn more ways to gain cannabis insights here.

Jacqueline Rosales, ISA President, to Present on How Web3 Will Transform the Insights Industry at SampleCon 2022

The May 17 presentation, titled, “We’re Not Early, We’re Late: Why the Sample Industry Needs to Embrace Web3 Today”, is one of Jacqueline’s many recent public appearances centered around the topic of web3. She will be joined on stage by Craig Obligacion Wilson, Unigrid’s “utility knife”, who runs their community, writes their blog and acts as the North American face of the company. Unigrid is a decentralized cloud service building towards revolutionizing the web by sharding the internet. Jacqueline was recently featured on Unigrid’s “The Future of Web3 in Corporate America” panel. She was also featured panelist on the “Exploring Revolutionary Tech” panel at the NewFriendshipTech convention, an invitation-only event that ran parallel to NFT LA in March 2022.

Jacqueline, a serial entrepreneur and sought-after thought leader, spearheaded the web3-focused insights practice at ISA. In March of 2022, ISA announced the official launch of their web3-focused insights division and the addition of two subject matter experts to the team, Garret Hand and Garry Liu. To learn more about the web3 team at ISA visit: https://isacorp.com/web3/

SampleCon was launched in 2013 with a goal of creating an open forum for discussion of topics in the sample industry – becoming the first convention with a sample industry focus. The conference has grown exponentially since its beginning but continues to provide the opportunity for leaders across the sample industry to gather, network, share and debate industry challenges and successes in a collaborative environment. ISA was one of the original founding members of SampleCon.

In addition to Jacqueline, ISA will be represented at SampleCon by Dan Parcon, VP of Sample Services, Jeff Spitzer, Senior Director of Sample Services, and Ruvin Spivak, Assoc. VP, General Counsel – Material. If you are interested in meeting with any of the ISA team members during SampleCon, contact gbuffolino@isacorp.com

Jacqueline Rosales, President of Los Angeles-based Insights firm ISA, will be taking the SampleCon main stage once again, this time speaking about the multitude of ways that web3 technologies will revolutionize the insights industry. SampleCon, the only industry event dedicated to market research sampling, will be hosted in Pasadena at the Langham Hotel, May 16-18, 2022. Jacqueline will be speaking on May 17 and sharing her perspective with senior leaders about why the sample industry needs to be embracing the Web3 movement.

“In my 25 plus years in the Insights space, I have always been enthusiastic about being the first to enter emerging markets and seize new opportunities,” said Jacqueline Rosales. “With more Fortune 500 companies diving in to Web3 daily, we need to understand that if the insights industry is unable to adapt to emerging technologies, they will be left behind.”

The May 17 presentation, titled, “We’re Not Early, We’re Late: Why the Sample Industry Needs to Embrace Web3 Today”, is one of Jacqueline’s many recent public appearances centered around the topic of web3. She will be joined on stage by Craig Obligacion Wilson, Unigrid’s “utility knife”, who runs their community, writes their blog and acts as the North American face of the company. Unigrid is a decentralized cloud service building towards revolutionizing the web by sharding the internet. Jacqueline was recently featured on Unigrid’s “The Future of Web3 in Corporate America” panel. She was also featured panelist on the “Exploring Revolutionary Tech” panel at the NewFriendshipTech convention, an invitation-only event that ran parallel to NFT LA in March 2022.

Jacqueline, a serial entrepreneur and sought-after thought leader, spearheaded the web3-focused insights practice at ISA. In March of 2022, ISA announced the official launch of their web3-focused insights division and the addition of two subject matter experts to the team, Garret Hand and Garry Liu. To learn more about the web3 team at ISA visit: https://isacorp.com/web3/

SampleCon was launched in 2013 with a goal of creating an open forum for discussion of topics in the sample industry – becoming the first convention with a sample industry focus. The conference has grown exponentially since its beginning but continues to provide the opportunity for leaders across the sample industry to gather, network, share and debate industry challenges and successes in a collaborative environment. ISA was one of the original founding members of SampleCon.

In addition to Jacqueline, ISA will be represented at SampleCon by Dan Parcon, VP of Sample Services, Jeff Spitzer, Senior Director of Sample Services, and Ruvin Spivak, Assoc. VP, General Counsel – Material. If you are interested in meeting with any of the ISA team members during SampleCon, contact gbuffolino@isacorp.com